<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089a9e4e5cf4c64f4391e1_651d7ec584b1b04858642fe5_62791032500dde427b35c9fa_Content%252520and%252520Event%252520Headers%252520(2)%252520(1)%252520(1)%252520(1)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Against the Grain – Sustainability at Scale</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>18 July 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Mon, 18 Jul 2022 · 11:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">It takes nothing to join a crowd but it takes everything to stand alone, and the sustainability leaders featured across our Against the Grain series are a testament to that.</p> <p class="gn-reveal">In this cross-industry conversation with sustainability leaders, go beyond the trends and learn what it takes to truly build sustainability into the core of your business, from internal process to external communication.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key points on the agenda:</h4> <ul> <li><strong>The Positive Impact.</strong> The real value of improving sustainability in your business, from bottom-line ROI to external outcomes.</li> <li><strong>Finding your strategy.</strong> How to assess your current standing when it comes to sustainability and knowing where to start.</li> <li><strong>Framing your initiative.</strong> Planning and implementing a realistic sustainability effort based on your own business needs.</li> <li><strong>Making an impact.</strong> Maintaining sustainability efforts across your organisation with goal-setting, collaboration, and continuous improvement.</li> </ul> </aside> <h2 class="gn-reveal">Meet the Speakers</h2> <p class="gn-reveal">This conversation will be led by our panel of sustainability experts:</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Paul Sinclair</span> <span class="gn-speaker__role">Marketing Director · Zen Internet</span> <a href="https://www.linkedin.com/in/pasinclair/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Stephanie Fisher</span> <span class="gn-speaker__role">Founder · Hello Earth</span> <a href="https://www.linkedin.com/in/safisher/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Peter Johnson</span> <span class="gn-speaker__role">Managing Director · Creature &amp; Co.</span> <a href="https://www.linkedin.com/in/peterjamesalexander/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal"><strong>This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.</strong></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/roi-101-driving-buy-in-for-your-strategy-with-cross-team-collaboration" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">ROI 101 - Driving Buy-In for your Strategy with Cross-Team Collaboration</span> <span class="gn-related__excerpt">Senior marketing leaders share tactics for board approval, stakeholder engagement, and proving ROI across your organisation. Get the framewo</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-how-to-get-more-from-your-creative-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: How to Get More from your Creative Strategy</span> <span class="gn-related__excerpt">Agency experts share how to align creative campaigns with business goals, break down silos, and prove ROI on every activation.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/traditional-or-digital-pr-finding-a-strategy-that-works-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">&#39;Traditional&#39; or &#39;Digital&#39; PR - Finding a Strategy that Works for you</span> <span class="gn-related__excerpt">Agency PR experts break down ROI framing, channel selection, and how to integrate traditional and digital PR into a single, measurable campa</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pr-in-2023-what-to-expect-and-where-to-start" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">PR in 2023 - What to Expect and Where to Start</span> <span class="gn-related__excerpt">Agency PR leaders share what&#39;s changing in comms, influencer, and brand partnerships , plus practical steps to build a measurable PR strateg</span> </a> </li> </ul> </aside>