<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a748dbe1bbd6493500a373_651d3d688f7b62262fb43516_64b9492eb6fd8f22337dbb8c_4dcaa3ea5059-jack_lee_IH65r4HEQWQ_unsplash.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Network</span> <h1 class="gn-title">Winning the Customer: How first-party data is revolutionising the consumer goods sector</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>23 July 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">In the face of huge disruption in the sector, long-standing consumer goods businesses have recognised a burning <strong>need to create direct relationships with their consumers</strong> – something that's been accelerated by the demise of third-party cookies.</p> <p class="gn-reveal">As a result, many brands are left wondering how they can continue to create <strong>value and maintain customer relationships</strong>.</p> <p class="gn-reveal">In this report – with insights from key figures across the industry – we look at how brands can use first-party data to <strong>revolutionise</strong> the way they interact with their customers.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Download the report to:</div> <h4>What this report covers</h4> <ul> <li><strong>Biggest challenges.</strong> Uncover the <strong>biggest challenges consumer goods brands face</strong> following the demise of third-party cookies.</li> <li><strong>Senior leader initiatives.</strong> Explore the <strong>initiatives senior brand leaders are deploying</strong> to obtain more first-party data.</li> <li><strong>Actionable insights.</strong> Discover how the UK's biggest brands are <strong>diving actionable insights from data</strong>.</li> <li><strong>Personalised experience.</strong> Learn how first-party data is <strong>delivering a more personalised experience</strong> for customers.</li> </ul> </aside> <p class="gn-reveal">Download the full report <a href="https://www.candyspace.com/winning-the-customer-first-party-data-consumer-goods?utm_source=blog&utm_medium=go-network&utm_campaign=Consumer_Goods" target="_blank">here</a>.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/google-and-apple-privacy-updates-what-the-death-of-third-party-data-means-for-digital-advertising" class="gn-related__link"> <span class="gn-related__category">Intelligence</span> <span class="gn-related__title">Google and Apple privacy updates - what the ‘death’ of third-party data means for digital advertising</span> <span class="gn-related__excerpt">Google and Apple&#39;s privacy updates are reshaping digital advertising. Here&#39;s how first-party data and cohort-based targeting answer the post</span> </a> </li> <li class="gn-related__item"> <a href="/articles/uk-agency-tenure-report-which-brands-might-be-ready-for-a-new-agency" class="gn-related__link"> <span class="gn-related__category">Intelligence</span> <span class="gn-related__title">🔍 UK Agency Tenure Report: Which Brands Might Be Ready for a New Agency?</span> <span class="gn-related__excerpt">Sports Recreation churns agencies in 18.4 months. Use Winmo tenure data by sector to time outreach before UK pitches go public.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-growth-of-electrical-retail" class="gn-related__link"> <span class="gn-related__category">Intelligence</span> <span class="gn-related__title">The Growth of Electrical Retail</span> <span class="gn-related__excerpt">Pandemic spending shifts fuelled record sales across electrical retail. See how Richer Sounds, Buy It Direct, and MPB gained ground with the</span> </a> </li> <li class="gn-related__item"> <a href="/articles/research-the-major-factors-that-are-making-or-breaking-agency-pitches" class="gn-related__link"> <span class="gn-related__category">Intelligence</span> <span class="gn-related__title">RESEARCH: The major factors that are making - or breaking - agency pitches</span> <span class="gn-related__excerpt">Data from 250+ chemistry calls reveals what in-house marketing leaders actually value, and the missteps costing agencies the brief.</span> </a> </li> </ul> </aside>