<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a609c48284536ec492fd7cd_built-for-yesterdays-traffic-ai-search-digital-pr-cover.jpg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Why AI Search Can’t Find Your Brand - And What Digital PR Has to Do With It</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>22 July 2026</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"> <div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 30 Jul 2026 · 09:00</span> </div> <div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Microsoft Teams</span> </div> <div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--upcoming">Upcoming</span> </div> <a href="#register" class="gn-register-cta">Register now</a> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">A practical session for marketers and brand leaders on how AI search is changing where brand discoverability comes from, and what Digital PR needs to do to keep up.</p> <p class="gn-reveal">AI search is changing how brands get found. Where Google once rewarded websites that ranked well for keywords, AI-powered search engines like ChatGPT, Perplexity, and Google’s AI Overviews learn from a different set of signals entirely: published content, authoritative sources, credible brand mentions, and expert commentary across the web.</p> <p class="gn-reveal">A brand that is not being talked about in credible, established publications is increasingly invisible to AI search, regardless of how well-optimised its website is. Most brands have not caught up with what that means for their strategy.</p> <p class="gn-reveal">This session brings together Digital PR and GEO specialists to unpack the connection between earned media and AI search visibility, what signals AI systems actually use, what good Digital PR looks like in 2026, and how brands can build the kind of authority that gets them cited rather than ignored.</p> <h2 class="gn-reveal">Who Should Attend</h2> <p class="gn-reveal">If you own brand marketing, PR, communications, or content strategy, or if you are briefing or buying an agency on any of those, this session will give you a practical view of where the discoverability conversation has moved.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Panel</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <img class="gn-speaker__avatar" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a609c56bd789e55f87011cb_ryan-dean.jpg" alt="Ryan Dean"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Ryan Dean</span> <span class="gn-speaker__role">Content Director · Jaywing</span> <a href="https://www.linkedin.com/in/ryan-dean-178506a0/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <img class="gn-speaker__avatar" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a609c5dfcbd62ecbf823fc3_cleo-chaisty.jpg" alt="Cleo Chaisty"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Cleo Chaisty</span> <span class="gn-speaker__role">Head of Digital PR · I-COM</span> <a href="https://www.linkedin.com/in/cleochaisty/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <img class="gn-speaker__avatar" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a609c61715a9c761f4eee1e_nick-ward.jpg" alt="Nick Ward"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Nick Ward</span> <span class="gn-speaker__role">Managing Partner · Fire on the Hill</span> <a href="https://www.linkedin.com/in/nickwardcmp/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-reveal" data-rt-embed-type='true'> <details class="go-acc"> <summary> <span>Why AI search learns from published content, brand mentions, and authority signals, not just website optimisation</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> AI-powered search learns from what the web says about you, not just what your website says about itself. We will look at what that means for how brands should be building their content and earned media strategy. </div> </div> </details> <details class="go-acc"> <summary> <span>What Digital PR signals actually mean for GEO and how they differ from traditional SEO link building</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> The signals that AI systems weight are not the same as those that drove SEO backlink strategies. We will cover what has changed and how Digital PR needs to adapt. </div> </div> </details> <details class="go-acc"> <summary> <span>What good Digital PR looks like in 2026 and what most brands are getting wrong</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> Digital PR that worked five years ago does not build the same authority now. We will look at what leading brands are doing differently and the common mistakes that show up in briefs. </div> </div> </details> <details class="go-acc"> <summary> <span>Whether AI-generated content can build genuine authority or whether credibility still requires original human expertise</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> AI-assisted content is now everywhere. We will separate what actually builds authority signals from what looks the same but earns nothing. </div> </div> </details> <details class="go-acc"> <summary> <span>What to prioritise: content quality, backlinks, brand mentions, or expertise signals, and how to build a strategy that covers all of them</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> You cannot do everything at once. We will cover how leading brand marketers are sequencing GEO investment and what to load-bear first. </div> </div> </details> </div> <div id="register" data-go-tally-embed="WOqq6a" class="gn-reveal" style="margin:2.5em 0 0;scroll-margin-top:80px;"> <iframe src="https://tally.so/embed/WOqq6a?dynamicHeight=1&transparentBackground=1&event=why-ai-search-cant-find-your-brand" width="100%" height="800" frameborder="0" style="border:0;" title="Register to attend" allowfullscreen></iframe> </div> </div></div> <a href="#register" class="gn-mobile-register">Register now</a> <style> .gn-mobile-register{display:none;} @media (max-width:768px){ .gn-mobile-register{ display:block; position:fixed; bottom:16px; left:16px; right:16px; background:#45ac62; color:#fff; text-align:center; padding:14px 20px; border-radius:28px; text-decoration:none; font-weight:600; font-size:15px; z-index:1000; box-shadow:0 6px 24px rgba(0,0,0,0.35); } } </style>