<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68932d39b38292c7d8866149_651d3d644336f03440d730bc_62552d10d656e3d431811474_Website2BPrinciples%2520Announcement.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title">Velcro Companies appoint Principles Agency for UK Creative Brand Support via The GO Network</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>12 April 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">Principles Agency have been appointed to lead on brand and creative activation for VELCRO® Brand fasteners after a competitive process run through The GO Network.</p> <p class="gn-reveal">The team at <a href="https://www.velcro.co.uk/">Velcro Companies</a> approached GO Network looking for an agency partner to support across a new brand and media activation project in the UK.</p> <p class="gn-reveal">On the process, Matt Rowling, Marketing Communications Manager for EMEA at Velcro Companies said, 'We were looking to save time searching for an agency that was the right fit for our business and demonstrated passion for our brand. Time is so precious for both ourselves and for agencies, so any ways to speed up the process is invaluable.'</p> <p class="gn-reveal">After a tightly-run competitive process, <a href="https://www.principlesagency.co.uk/">Principles Agency</a> were appointed on their attentiveness to the brief and response to feedback throughout the process.</p> <aside class="gn-quote gn-reveal"><q>They answered the brief very well and listened to us. If an agency listens and responds well – you can be confident you can build a long term successful partnership.</q><cite>Matt Rowling · Marketing Communications Manager, EMEA, Velcro Companies</cite></aside> <blockquote class="gn-blockquote gn-reveal">"We were delighted to be appointed by Velcro Companies. We are a Brand Communications agency who specialise in working with Everyday Brands, to create memorable campaigns which stick in the mind, so we felt this brief was a perfect fit for us. The pitch process was slick, and Matt and the team have been a pleasure to work with so far."<cite>Liz Bryne · Client Services Director, Principles Agency</cite></blockquote> <p class="gn-reveal"><strong><em>The GO Network is a cost-free agency search process for brands across all sectors. If you'd like to learn more about our process or get started, get in touch <a href="https://www.thegonetwork.com/get-in-touch">here</a>.</em></strong></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/continental-appoint-citypress-for-integrated-support-via-the-go-network" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Continental appoint Citypress for Integrated support via The GO Network</span> <span class="gn-related__excerpt">Manchester agency Citypress beat a competitive pitch for Continental&#39;s PR, Digital and Social Media account, selected through The GO Network</span> </a> </li> <li class="gn-related__item"> <a href="/articles/openmoney-appoint-jaywing-as-lead-agency-partner-across-creative-and-media-activation" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">OpenMoney Appoint Jaywing as Lead Agency Partner Across Creative and Media Activation</span> <span class="gn-related__excerpt">Jaywing won a competitive pitch through The GO Network to lead creative and media for OpenMoney, driving audience insight and fast growth in</span> </a> </li> <li class="gn-related__item"> <a href="/articles/tshirt-sons-appoint-notepad-studio-for-brand-identity-support" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">TShirt &amp; Sons appoint Notepad Studio for Brand Identity support</span> <span class="gn-related__excerpt">A competitive pitch via The GO Network lands Notepad Studio a D2C rebrand project for B2B screen printer TShirt &amp; Sons.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/westbridge-furniture-appoint-audience-collective-for-new-sub-brand-and-system-launch" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Westbridge Furniture Appoint Audience Collective for New Sub-Brand and System Launch</span> <span class="gn-related__excerpt">Agency Audience Collective was matched to Westbridge via The GO Network, winning a competitive pitch to launch the Full Circle sustainable u</span> </a> </li> </ul> </aside>