In this session, our analytics and tracking partners eSales Hub will show you how to analyse the journey of each lead and how to ensure what is being done by both sides is driving as much return as possible for your clients spend.

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Key points on the agenda:

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- How to maximise your client’s media budget (and therefore return) by tracking which leads are converting

- Demonstrating your strategy is working by highlighting what is happening to the leads you are driving

- Adding value to your client relationship with 'above and beyond' process improvement and insights

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