<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dca2d94d00ddfd0cb112_17th-20october.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Turning Clicks into Customers with Proven Strategies to Boost E-Commerce Sales</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>17 October 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 17 Oct 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">In this virtual workshop, learn how to transform website clicks into revenue with proven strategies from e-commerce experts.</p> <p class="gn-reveal">With the online landscape becoming increasingly competitive, this session will focus on practical techniques for <strong>converting visitors into loyal customers</strong>, leveraging data analytics, optimizing touchpoints, and creating seamless purchase journeys.</p> <p class="gn-reveal">This is your chance to learn from industry leaders and discover actionable insights that can directly impact your business growth.</p> <div class="gn-agenda gn-reveal"> <h3 class="gn-agenda__title">On The Agenda</h3> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title">Unlocking The Customer Journey</div> <div class="gn-agenda__detail-meta">How to streamline the path from click to conversion.</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title">Leveraging Data and AI</div> <div class="gn-agenda__detail-meta">The role of data science in understanding customer behaviour across devices.</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title">Brand Success Stories</div> <div class="gn-agenda__detail-meta">Examples of brands that have mastered turning clicks into customers.</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title">Addressing Common E-commerce Challenges</div> <div class="gn-agenda__detail-meta">Overcoming the hurdles of high cart abandonment and low conversion rates.</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title">Emerging technologies</div> <div class="gn-agenda__detail-meta">Exploring tools and tech that helps optimize the customer experience.</div> </div> </div> </div> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Why attend?</h4> <ul> <li><strong>Actionable Insights</strong> Walk away with clear strategies you can implement to improve your conversion rates.</li> <li><strong>Expert Guidance</strong> Get advice from industry professionals who have helped top brands optimize their online performance.</li> <li><strong>Real-World Case Studies</strong> Learn from successful brands that have mastered e-commerce sales.</li> <li><strong>Interactive Q&amp;A</strong> Engage with experts during the live Q&amp;A session and get answers to your most pressing questions.</li> <li><strong>Network with Peers</strong> Connect with other sales and marketing professionals facing similar challenges in e-commerce.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Michael McCann</span> <span class="gn-speaker__role">Head of CRO · Somebody Digital</span> <a href="https://www.linkedin.com/in/michael-mccann-33b79642/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jason Coppin</span> <span class="gn-speaker__role">Managing Partner · IONA</span> <a href="https://www.linkedin.com/in/jasoncoppin/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Will Fleming</span> <span class="gn-speaker__role">Head of Paid Media · I-COM</span> <a href="https://www.linkedin.com/in/will-fleming-728043b1/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Abbie Law</span> <span class="gn-speaker__role">Senior Paid Media Strategist · Summit - Changemakers in Online Retail</span> <a href="https://www.linkedin.com/in/abbie-law-722563167/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/mastering-the-b2b-sales-cycle-advanced-insights-for-brand-marketers" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Mastering the B2B Sales Cycle: Advanced Insights for Brand Marketers</span> <span class="gn-related__excerpt">Sales and marketing alignment, data analytics, and proven frameworks: this 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