<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089abf50797a23b4924902_651d7ede19ccfa8b7ba0fb30_628795c3240351658aa28bd8_Content%252520and%252520Event%252520Headers%252520(6)%252520(1)%252520(1)%252520(1)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Trend or Turning Point - The Real Impact of Viral, Influencer and Experiential Marketing</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>14 July 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 14 Jul 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">The marketing world is constantly shifting, but as trends come and go, how do you decide what's worth investing in for your own business?</p> <p class="gn-reveal">In this session, our experts in viral, influencer and experiential marketing will share how to evaluate, plan, and execute campaigns that bring <strong>real ROI to your business</strong>, whilst minimising risk.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key points on the agenda:</h4> <ul> <li><strong>Finding your fit.</strong> Assessing if viral, influencer or experiential marketing will work for your sector, strategy and goals.</li> <li><strong>The benefits.</strong> Examining the real bottom-line impact of these campaigns.</li> <li><strong>The execution.</strong> Key considerations before going live and external support.</li> <li><strong>Measuring for success.</strong> Evaluating and measuring the longer-term impact as part of your channel strategy.</li> </ul> </aside> <p class="gn-reveal">This limited workshop session will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/playback-the-rise-of-purpose-driven-pr-communicating-your-brands-values" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: The Rise of Purpose-Driven PR: Communicating Your Brand&#39;s Values</span> <span class="gn-related__excerpt">Three agency PR leaders share how to build authentic, values-led campaigns, overcome common pitfalls, and measure the real impact of purpose</span> </a> </li> <li class="gn-related__item"> <a href="/articles/planning-for-new-markets-how-to-expand-without-burning-budget" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Planning for New Markets: How to Expand Without Burning Budget</span> <span class="gn-related__excerpt">Agency experts share how to assess market readiness, allocate budgets wisely, and execute go-to-market tactics that scale without financial </span> </a> </li> <li class="gn-related__item"> <a href="/articles/rebuilding-trust-in-influencer-marketing" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Rebuilding Trust in Influencer Marketing</span> <span class="gn-related__excerpt">Agency experts unpack creator partnerships, disclosure rules, and how to balance data with creativity to rebuild credibility and drive real </span> </a> </li> <li class="gn-related__item"> <a href="/articles/playback-rebuilding-trust-in-influencer-marketing" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Rebuilding Trust in Influencer Marketing</span> <span class="gn-related__excerpt">This recorded session covers the shift since 2020, creator partnership strategy, and how to measure real campaign impact beyond surface enga</span> </a> </li> </ul> </aside>