The marketing world is constantly shifting – but as trends come and go, how do you decide what’s worth investing in for your own business?

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In this session, our experts in viral, influencer and experiential marketing will share how to evaluate, plan, and execute campaigns that bring real ROI to your business, whilst minimising risk.

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Key points on the agenda:

• Finding your fit – assessing if viral, influencer or experiential marketing will work for your sector, strategy and goals

• The benefits – examining the real bottom-line impact of these campaigns

• The execution – Key considerations before going live and external support

• Measuring for success – evaluating and measuring the longer-term impact as part of your channel strategy.

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This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.

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