<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dca1e2f4fbefeb53f40c_20th-20mar.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Traditional Media&#39;s Last Stand: How to Make it Work in the Modern World</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>20 March 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 20 Mar 2025 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">The question is: how can businesses adapt traditional channels like print, TV, radio, and outdoor advertising to <strong>thrive in a modern</strong>, <strong>multi-channel world?</strong></p> <p class="gn-reveal">This virtual workshop will explore how brands can integrate traditional media with digital strategies, leverage its unique strengths, and create campaigns that captivate audiences in a fragmented media landscape. Join us to <strong>discover how to keep traditional media relevant and effective</strong> in today's marketing mix.</p> <p class="gn-reveal"><strong>Duration: 1 Hour</strong></p> <div class="gn-agenda gn-reveal"> <h3 class="gn-agenda__title">On the Agenda</h3> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title">Traditional Media's Evolving Role</div> <div class="gn-agenda__detail-meta">Understand where traditional media stands in today's marketing ecosystem and why it's still relevant.</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title">Integration with Digital</div> <div class="gn-agenda__detail-meta">Learn how to create seamless campaigns that connect traditional and digital channels for maximum impact.</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title">Case Studies of Success</div> <div class="gn-agenda__detail-meta">Hear how brands have innovatively used traditional media to drive results in the modern era.</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title">Maximising ROI</div> <div class="gn-agenda__detail-meta">Discover how to get the most out of your traditional media budget while measuring its true value.</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time"></span> <div> <div class="gn-agenda__detail-title">Future Trends</div> <div class="gn-agenda__detail-meta">Explore what's next for traditional media and how to stay ahead in a constantly changing landscape.</div> </div> </div> </div> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Why Attend?</h4> <ul> <li><strong>Expert Guidance.</strong> Gain insights from marketing and media professionals who know how to make traditional media work in a digital-first world.</li> <li><strong>Proven Strategies.</strong> Learn actionable techniques to modernise your use of traditional channels and improve campaign performance.</li> <li><strong>Real-World Examples.</strong> See how brands have successfully reinvented traditional media strategies to stay competitive.</li> <li><strong>Interactive Q&amp;A.</strong> Ask your burning questions about traditional media's role and get advice tailored to your needs.</li> <li><strong>Networking Opportunities.</strong> Connect with other marketers who share your commitment to creative and integrated campaigns.</li> </ul> </aside> <h2 class="gn-reveal">Who Should Attend?</h2> <p class="gn-reveal">Marketing and Media Strategists, Brand Managers, Advertisers and Campaign Planners, Creative Directors, and Business Owners exploring multi-channel marketing.</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Chris Hudson</span> <span class="gn-speaker__role">Co-Founder · HUB</span> <a href="https://www.linkedin.com/in/chris-hudson-68b6509/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Alex Downing</span> <span class="gn-speaker__role">Account Director · CNS Media Ltd</span> <a href="https://www.linkedin.com/in/alex-downing-61604214/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Ian Lees</span> <span class="gn-speaker__role">Co-Founder · Vega</span> <a href="https://www.linkedin.com/in/ian-lees-74404114/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Missed it? Watch the full session playback <a href="https://www.thegonetwork.com/resources/playback-traditional-medias-last-stand---how-to-make-it-work-in-the-modern-world" target="_blank"><strong>here</strong></a>.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/building-a-brand-with-impact-investing-in-awareness-channels-d3d7d" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Building a Brand with Impact - Investing in Awareness Channels</span> <span class="gn-related__excerpt">TV, print, radio and OOH don&#39;t have to be a gamble. This workshop covers how to frame ROI, allocate resource, and fold traditional channels </span> </a> </li> <li class="gn-related__item"> <a href="/articles/using-analytics-and-tracking-to-increase-client-return-and-spend" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Using analytics and tracking to increase client return - and spend</span> <span class="gn-related__excerpt">eSales Hub shows agencies how to track every lead&#39;s journey, maximise media budgets, and deliver insights that strengthen client relationshi</span> </a> </li> <li class="gn-related__item"> <a href="/articles/modernising-your-pr-strategy-blending-a-digital-and-traditional-approach" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Modernising your PR Strategy - Blending A Digital and Traditional Approach</span> <span class="gn-related__excerpt">Agency experts reveal how top-of-mind awareness, social media, and reputation management combine to build an effective modern PR strategy in</span> </a> </li> <li class="gn-related__item"> <a href="/articles/finding-the-conversions-you-dont-know-youre-losing-with-sales-attribution" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Finding the conversions you don&#39;t know you&#39;re losing with sales attribution</span> <span class="gn-related__excerpt">This workshop with E-Sales Hub shows agencies how to track every lead, cut wasted media spend, and find the conversion gaps hiding in your p</span> </a> </li> </ul> </aside>