<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a26f112bb3be958ce1879bc_03.09-cover-(1).jpg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">The Reach Reality: How Brands Are Rebuilding Their Social Strategy When Organic Isn’t Enough</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>8 June 2026</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"> <div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 3 Sep 2026 · 09:00</span> </div> <div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Microsoft Teams</span> </div> <div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--upcoming">Upcoming</span> </div> <a href="#register" class="gn-register-cta">Register now</a> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">A practical session for marketers, communications leads, and digital strategists on how brands are rebuilding their social strategy in a market where organic reach has collapsed.</p> <p class="gn-reveal">Facebook organic reach has fallen to an average of 1.37% of followers. Instagram sits at approximately 7.6%. Meta’s algorithm now actively favours creator content over brand accounts.</p> <p class="gn-reveal">The platforms that brands built audiences on are becoming structurally pay-to-play, and the organic social strategy that worked five years ago is producing a fraction of its previous return.</p> <p class="gn-reveal">This session brings together social media specialists to examine the honest state of organic reach in 2026, how brands are rebuilding their strategy around creator partnerships and paid amplification, and what a realistic, commercially effective social presence actually looks like today.</p> <h2 class="gn-reveal">Who Should Attend</h2> <p class="gn-reveal">If you own social strategy, communications, brand marketing, or content for a consumer brand, or if you are briefing or buying an agency on any of those, this session will give you a practical view of where the conversation has moved.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Panel</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <img class="gn-speaker__avatar" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a26f113fa17fa234097f5e8_mike-craddock.jpg" alt="Mike Craddock"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Mike Craddock</span> <span class="gn-speaker__role">CEO &amp; Co-Founder · NewGen</span> <a href="https://www.linkedin.com/in/mike-craddock/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <img class="gn-speaker__avatar" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a26f113bb3be958ce187a8f_adam-britton.jpg" alt="Adam Britton"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Adam Britton</span> <span class="gn-speaker__role">Chief Creative Officer · Trunk</span> <a href="https://www.linkedin.com/in/adambritton/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <img class="gn-speaker__avatar" src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a26f113a04120f7288f1782_sally-hawkesford.jpg" alt="Sally Hawkesford"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Sally Hawkesford</span> <span class="gn-speaker__role">Director · SHC Digital</span> <a href="https://www.linkedin.com/in/sallyhawkesford/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-reveal" data-rt-embed-type='true'> <details class="go-acc"> <summary> <span>The real state of organic reach across platforms, and what the numbers mean for resource allocation</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> Organic reach has collapsed across every major platform. We will look at the actual numbers behind it and what they mean for how brands should be allocating people and budget. </div> </div> </details> <details class="go-acc"> <summary> <span>Why creator-led content consistently outperforms brand-produced content, and what brands can do about it</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> Meta’s algorithm rewards creator content over brand content. We will look at why, and what that means for the mix between brand-produced and creator-led work. </div> </div> </details> <details class="go-acc"> <summary> <span>How to build a social strategy around paid amplification without simply paying to reach your own audience</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> Paid social is the new normal, but spending on people who already follow you is the lowest-return option. We will cover how to use paid amplification properly. </div> </div> </details> <details class="go-acc"> <summary> <span>What the brands doing social well in 2026 have accepted that others have not</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> A handful of brands are still producing strong social results. We will look at what they have all stopped doing, and what they have started doing differently. </div> </div> </details> <details class="go-acc"> <summary> <span>How to make the internal case for a creator partnership budget when you are already funding an organic programme</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> Creator partnerships are not free, and the budget often has to come from somewhere. We will look at how to make the case to leadership when the organic programme has not been retired. </div> </div> </details> <details class="go-acc"> <summary> <span>Platform by platform: where organic still has value, and where the argument for paid is now overwhelming</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> Not every platform is equally pay-to-play. We will go platform by platform on where organic is still worth investing in, and where it is not. </div> </div> </details> </div> <div id="register" data-go-tally-embed="WOqq6a" class="gn-reveal" style="margin:2.5em 0 0;scroll-margin-top:80px;"> <iframe src="https://tally.so/embed/WOqq6a?dynamicHeight=1&transparentBackground=1&event=the-reach-reality-rebuilding-social-strategy-2026" width="100%" height="800" frameborder="0" style="border:0;" title="Register to attend" allowfullscreen></iframe> </div> </div></div> <a href="#register" class="gn-mobile-register">Register now</a> <style> .gn-mobile-register{display:none;} @media (max-width:768px){ .gn-mobile-register{ display:block; position:fixed; bottom:16px; left:16px; right:16px; background:#45ac62; color:#fff; text-align:center; padding:14px 20px; border-radius:28px; text-decoration:none; font-weight:600; font-size:15px; z-index:1000; box-shadow:0 6px 24px rgba(0,0,0,0.35); } } </style> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/investing-in-organic-maximising-your-channels-in-2023" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in Organic - Maximising your Channels in 2023</span> <span class="gn-related__excerpt">With 48% of marketers crediting organic for most leads, this panel tackles SEO, social, and content misconceptions, plus frameworks to build</span> </a> </li> <li class="gn-related__item"> <a href="/articles/cracking-the-algorithm-to-achieve-social-media-success" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Cracking the Algorithm to Achieve Social Media Success</span> <span class="gn-related__excerpt">Organic reach, paid strategy balance, and platform-specific tips for Instagram, TikTok, LinkedIn, and Facebook. 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