<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089abd779e18dbb8327ae7_651d7edd8a3eba9da65ca5ab_62ef96c8d05b7920b707b99b_Event%252520Headers%252520-%252520August%252520and%252520September%252520(10)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">The New Funnel - Investing in an Effective Organic Content Strategy in 2022</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 September 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 1 Sept 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">When facing a growing mass of online content, is the traditional 'marketing funnel' still viable?</p> <p class="gn-reveal">In this session, we'll be joined by an expert panel of organic content strategists to talk through the latest guidance, common challenges, and the smarter tactics you can take advantage of to build a more effective, up-to-date organic content strategy for your business.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>We'll cover:</h4> <ul> <li><strong>The changing trends in organic content marketing strategies.</strong></li> <li><strong>Work smarter, not harder, with your content,</strong> based on your own goals.</li> <li><strong>How to correctly leverage organic growth, educational content, and SEO</strong> for better ROI.</li> <li><strong>When and where to invest</strong> in your organic channels to see real returns on your efforts.</li> </ul> </aside> <h2 class="gn-reveal">Meet the Panel</h2> <p class="gn-reveal">This session will feature expert content strategists from our network:</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Emma Rogers</span> <span class="gn-speaker__role">Head of Content · Punch Creative</span> <a href="https://www.linkedin.com/in/emma-rogers-6824a7184/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jack Smithson</span> <span class="gn-speaker__role">Head of B2B · Curated</span> <a href="https://www.linkedin.com/in/jack-smithson-08614286/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Seeta Wrightson</span> <span class="gn-speaker__role">Director at RICH · The Lucre Group</span> <a href="https://www.linkedin.com/in/seeta-wrightson-6737aa91/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-organic-marketing-getting-the-best-out-of-your-channel-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: Organic Marketing – Getting the Best out of your Channel Strategy</span> <span class="gn-related__excerpt">Expert advice on SEO, organic social, and content marketing: discover how to frame each channel, overcome common pitfalls, and build a retur</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-organic-maximising-your-channels-in-2023" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in Organic - Maximising your Channels in 2023</span> <span class="gn-related__excerpt">With 48% of marketers crediting organic for most leads, this panel tackles SEO, social, and content misconceptions, plus frameworks to build</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-your-seo-strategy-6-things-you-need-to-know" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in Your SEO Strategy - 6 Things You Need to Know</span> <span class="gn-related__excerpt">Expert panel advice on setting goals, allocating resource, and picking the right SEO approach so your agency can build a strategy that actua</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-truth-about-ppc-debunking-the-myths-challenges" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Truth About PPC: Debunking the Myths &amp; Challenges</span> <span class="gn-related__excerpt">Expert panel covers rising CPCs, ad spend optimisation, and ROI strategy. Watch the recording to get real-world case studies and campaign me</span> </a> </li> </ul> </aside>