<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089abc06445e699f569647_651d7edcafbfcbafe123c0e0_6284c2f26d9a8c25b67563c3_Content%252520and%252520Event%252520Headers%252520(5)%252520(1)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">The A-Z of Customer Excellence</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>5 July 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Tue, 5 Jul 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">The business areas that impact your customer growth and retention are increasingly complex, and with referrals being more important now than ever, avoiding the common pitfalls of a poor customer experience is key.</p> <p class="gn-reveal">In this workshop for cross-business leaders seeking to positively impact their customer engagement and retention, our customer <strong>communication, engagement, and experience</strong> experts will share how to build a manageable strategy that turns customers into advocates.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>In this session, we'll cover:</h4> <ul> <li><strong>Getting started.</strong> Assessing your customer experience strategy and the common pitfalls of a poor customer journey.</li> <li><strong>Building your strategy.</strong> Finding the pain points and mapping your resource across <strong>customer communication, UX, research and more</strong>.</li> <li><strong>Implementation.</strong> Taking a joined up approach with cross-business buy-in and driving your strategy forward.</li> </ul> </aside> <h3 class="gn-reveal">Our Experts</h3> <p class="gn-reveal">We'll be joined by Customer communications, experience, and strategy experts from our network:</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Armin Talic</span> <span class="gn-speaker__role">Commercial Director · KOMODO</span> <a href="https://www.linkedin.com/in/armintalic/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Mike Cooper</span> <span class="gn-speaker__role">Head of Customer Experience · Trinity McQueen</span> <a href="https://www.linkedin.com/in/mike-cooper-31443233/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Neil Taylor</span> <span class="gn-speaker__role">Founder · Schwa*</span> <a href="https://www.linkedin.com/in/neil-taylor-26184a/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Richard Trigg</span> <span class="gn-speaker__role">Product Experience Partner · Tangent</span> <a href="https://www.linkedin.com/in/richardtrigg/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Moderated by <a href="https://www.linkedin.com/in/charlotte-e-kelly/"><strong>Charlotte Boerescu-Kelly</strong></a>, Head of Marketing, The GO Network.</p> <h3 class="gn-reveal">Save your Space</h3> <p class="gn-reveal">This limited workshop session will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/investing-in-talent-finding-the-right-talent-and-engagement-strategy-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Finding the right talent attraction and engagement strategy for your business</span> <span class="gn-related__excerpt">Build a talent strategy that works for your agency. This workshop covers employer branding, recruitment, and retention in one framework.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/boosting-your-cx-strategy-with-customer-communication-ux-and-research" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Boosting your Strategy with Customer Communication, UX, and Research</span> <span class="gn-related__excerpt">Cross-business experts break down rising customer expectations and share a proven framework for closing experience gaps and turning clients </span> </a> </li> <li class="gn-related__item"> <a href="/articles/content-marketing-the-risks-and-rewards-elyua" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Content Marketing: The Risks and Rewards</span> <span class="gn-related__excerpt">Agency experts reveal how to avoid landfill content, integrate activity through the funnel, and build a content strategy that drives real bu</span> </a> </li> <li class="gn-related__item"> <a href="/articles/branding-masterclass-building-awareness-for-you-and-your-business-via-branded-content" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Masterclass: Using Branded Content for you and your business</span> <span class="gn-related__excerpt">Employee-generated content is reshaping B2B growth. This session covers personal branding buy-in, LinkedIn SEO, goal-setting, and measuring </span> </a> </li> </ul> </aside>