<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a748631f6af26196dc66bd_65c4e4eb02b80d372adcc632_cb705975fb0a-mika_ruusunen_43E513RKDug_unsplash.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Network</span> <h1 class="gn-title">The Future is Now: Optimizely&#39;s Role in Headless</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>8 February 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">The ongoing investment that the business has made in their platform ecosystem is now clearly reflected in the fact that they have now firmly cemented their position as 2023 - 2024 Leaders in the <a href="https://www.optimizely.com/insights/gartner-magic-quadrant-for-digital-experience-platforms/" target="_blank"><strong>Gartner Magic Quadrant</strong></a> and <a href="https://www.optimizely.com/insights/forrester-wave-content-management-systems/" target="_blank"><strong>Forrester Wave for DXPs</strong></a>. This is a significant achievement considering the fierce competition out there.</p> <p class="gn-reveal">So what makes 2024 such a big year for <strong>Optimizely</strong>?</p> <h3 class="gn-reveal">Introducing Optimizely SaaS Core</h3> <p class="gn-reveal">Headless content management has become a hot topic within the technology industry, providing businesses flexibility and freedom of choice to compose a solution that aligns with their business and customer needs.</p> <p class="gn-reveal"><a href="https://www.optimizely.com/insights/blog/unveiling-optimizelys-fully-composable-solution-for-content-orchestration/" target="_blank"><strong>Optimizely SaaS Core</strong></a> is the new fully-managed headless version of the <strong>Optimizely Content Management System</strong>.</p> <p class="gn-reveal">Gone is the time-consuming need to maintain patch levels and upgrade paths, now they offer a SaaS product that is always up-to-date, with an API-first, technology-agnostic approach for providing the headless building blocks for an overarching technology solution.</p> <p class="gn-reveal">SaaS Core stores content as pure data, absent of presentation, allowing teams to readily reuse content across multiple digital channels using their favoured front end frameworks.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Optimizely CMS" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a748610f296d08953a1e48_65c4db55672a4a9303f23434_paas-or-saas-ezgif.com-webp-to-jpg-converter.jpeg" width="auto" height="auto" loading="lazy"></div> <figcaption><em>Source: </em><a href="http://optimizely.com/" target="_blank"><em>optimizely.com</em></a></figcaption> </figure> <p class="gn-reveal">The SaaS Core architecture consists of five key components:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>The five key components of SaaS Core</h4> <ul> <li><strong>CMS Platform.</strong> The Content Management System that sits at the heart of the solution.</li> <li><strong>Optimizely Identity.</strong> Handles secure authentication and user management for the UI.</li> <li><strong>Optimizely Graph.</strong> Rapid and efficient content delivery to your frontend of choice using the GraphQL standard.</li> <li><strong>REST API.</strong> For managing resources in the CMS programmatically.</li> <li><strong>Visual Builder.</strong> A new visual experience builder is an elegant, drag and drop intuitive editing interface that puts the power in the hands of content creators, including on-page editing and previews.</li> </ul> </aside> <p class="gn-reveal">Read the full article <a href="https://insights.candyspace.com/optimizelys-role-in-headless-2024" target="_blank">here</a> to learn more.</p> <p class="gn-reveal"><strong><em>The GO Network</em></strong><em> is a free-to-use marketing intermediary, connecting in-house marketers with vetted agency partners that can help solve your challenge. 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