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ABM 101 - Building Account-Based Marketing into your Strategy
July 27, 2023
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In this session for marketing leaders looking to supercharge their strategy with ABM, our inbound and ABM specialists will share when, where, and how to properly invest in your Account-Based Marketing in a way that works for your business.
When ABM strategies have the potential to uplift marketing revenue by more than 200%, what's stopping marketers from getting started?
In this virtual session, our experts discuss the impact of - and common challenges to - Account-Based Marketing within different industries, along with practical advice for a strong ABM implementation to supercharge your inbound strategy, including ways to measure success when working with external support.
On the agenda:
- The rise of ABM - Defining where ABM ‘sits’ within a business, and examples of the approach for different industries
- Defining your Approach - Framing your resource, teams, and potential opportunities for ABM to support your wider strategy
- When - and How - to Invest in ABM - Practical guidance for your own ABM strategy
- Next steps - Measuring performance, specialist support, and final considerations for your strategy
Our speakers:
- Craig Taylor, Managing Director, ROMI
- Gary Sahota, Client Director, Miramar
- Michael Ward, CEO, Nerve Agency
Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.
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