<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089a9eb5ec8b81f1686617_651d7ec52c83a9c85b91fd75_64a55fe2de4c0c887723837d_ABM%252520101%252520(1)%252520(1)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">ABM 101 - Building Account-Based Marketing into your Strategy</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>27 July 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 27 Jul 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">When ABM strategies have the potential to <strong>uplift marketing revenue by more than 200%</strong>, what's stopping marketers from getting started?</p> <p class="gn-reveal">In this virtual session, our experts discuss the impact of, and <strong>common challenges</strong> to, Account-Based Marketing within different industries, along with practical advice for <strong>a strong ABM implementation to supercharge your inbound strategy</strong>, including ways to measure success when working with external support.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>On the agenda:</h4> <ul> <li><strong>The rise of ABM.</strong> Defining where ABM 'sits' within a business, and examples of the approach for different industries.</li> <li><strong>Defining your Approach.</strong> Framing your resource, teams, and potential opportunities for ABM to support your wider strategy.</li> <li><strong>When and How to Invest in ABM.</strong> Practical guidance for your own ABM strategy.</li> <li><strong>Next steps.</strong> Measuring performance, specialist support, and final considerations for your strategy.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Charlotte Graham-Cumming</span> <span class="gn-speaker__role">CEO · Ice.Blue.Sky</span> <a href="https://www.linkedin.com/in/charlottegc/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Craig Taylor</span> <span class="gn-speaker__role">Managing Director · ROMI</span> <a href="https://www.linkedin.com/in/taylorcraig/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Gary Sahota</span> <span class="gn-speaker__role">Client Director · Miramar</span> <a href="https://www.linkedin.com/in/gary-sahota/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Michael Ward</span> <span class="gn-speaker__role">CEO · Nerve Agency</span> <a href="https://www.linkedin.com/in/mickeyward/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-abm---what-it-is-why-it-matters-and-how-to-approach" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: ABM – What it Is, Why it Matters and How to Approach</span> <span class="gn-related__excerpt">B2B agencies share expert frameworks on the three ABM models, who they suit, and the practical steps to build account-based marketing into y</span> </a> </li> <li class="gn-related__item"> <a href="/articles/finding-your-fit-managing-external-support-in-a-fast-growth-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How to Use Marketing Agency Support in a Fast-Growth Business</span> <span class="gn-related__excerpt">Discover the triggers that signal when to bring in external partners, plus how to manage them for stronger ROI and a more focused in-house t</span> </a> </li> <li class="gn-related__item"> <a href="/articles/digital-transformation-at-scale-making-a-molehill-out-of-a-mountain" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Upgrading your Digital Systems - Finding a Strategy that Works for You</span> <span class="gn-related__excerpt">Agency digital systems don&#39;t upgrade themselves. This session covers buy-in, project mapping, implementation pitfalls, and measuring success</span> </a> </li> <li class="gn-related__item"> <a href="/articles/when-and-how-to-invest-in-account-based-marketing" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">When and How to Invest in Account-Based Marketing</span> <span class="gn-related__excerpt">Only 17% of marketers use ABM. Find out when to invest, how to align it with inbound, and which metrics prove performance for your agency.</span> </a> </li> </ul> </aside>