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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">ABM 101 - Building Account-Based Marketing into your Strategy</h1>
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<strong>The GO Network</strong>
<span class="pip"></span>
<span>27 July 2023</span>
<span class="pip"></span>
<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 27 Jul 2023 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">When ABM strategies have the potential to <strong>uplift marketing revenue by more than 200%</strong>, what's stopping marketers from getting started?</p>
<p class="gn-reveal">In this virtual session, our experts discuss the impact of, and <strong>common challenges</strong> to, Account-Based Marketing within different industries, along with practical advice for <strong>a strong ABM implementation to supercharge your inbound strategy</strong>, including ways to measure success when working with external support.</p>
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<div class="gn-callout__label">On the agenda</div>
<h4>On the agenda:</h4>
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<li><strong>The rise of ABM.</strong> Defining where ABM 'sits' within a business, and examples of the approach for different industries.</li>
<li><strong>Defining your Approach.</strong> Framing your resource, teams, and potential opportunities for ABM to support your wider strategy.</li>
<li><strong>When and How to Invest in ABM.</strong> Practical guidance for your own ABM strategy.</li>
<li><strong>Next steps.</strong> Measuring performance, specialist support, and final considerations for your strategy.</li>
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<h3 class="gn-speakers__title">Speakers</h3>
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<span class="gn-speaker__name">Charlotte Graham-Cumming</span>
<span class="gn-speaker__role">CEO · Ice.Blue.Sky</span>
<a href="https://www.linkedin.com/in/charlottegc/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Craig Taylor</span>
<span class="gn-speaker__role">Managing Director · ROMI</span>
<a href="https://www.linkedin.com/in/taylorcraig/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Gary Sahota</span>
<span class="gn-speaker__role">Client Director · Miramar</span>
<a href="https://www.linkedin.com/in/gary-sahota/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Michael Ward</span>
<span class="gn-speaker__role">CEO · Nerve Agency</span>
<a href="https://www.linkedin.com/in/mickeyward/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<p class="gn-reveal">Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.</p>
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<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
<li class="gn-related__item">
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<span class="gn-related__category">Expression</span>
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</li>
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<a href="/articles/finding-your-fit-managing-external-support-in-a-fast-growth-business" class="gn-related__link">
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<span class="gn-related__excerpt">Agency digital systems don't upgrade themselves. This session covers buy-in, project mapping, implementation pitfalls, and measuring success</span>
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</li>
<li class="gn-related__item">
<a href="/articles/when-and-how-to-invest-in-account-based-marketing" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">When and How to Invest in Account-Based Marketing</span>
<span class="gn-related__excerpt">Only 17% of marketers use ABM. Find out when to invest, how to align it with inbound, and which metrics prove performance for your agency.</span>
</a>
</li>
</ul>
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