<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aba273d71c3fe1b2472_6595317909a364283098ec24_07627d541ac5-IMG_0987%2520(1).jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Shaping The Future: The Messy Middle for Insurance in 2024</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>18 January 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 18 Jan 2024 · 08:30</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">TIPi Group Offices, 53 Frith Street, First Floor, London W1D 4SN</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div><a href="https://www.eventbrite.co.uk/e/shaping-the-future-the-messy-middle-for-insurance-in-2024-tickets-699518196757?aff=GoNetwork" class="gn-register-cta" target="_blank" rel="noopener">Register</a></div> <div class="gn-body"> <p class="gn-lede gn-reveal">With the latest Google update of The Messy Middle 2.0, we all want to know more about marketing in the 'Messy Middle'.</p> <p class="gn-reveal">Join ROAST, Kitty and a host of industry professionals, to delve into how the Insurance industry is affected by this Google update, and how to make proactive marketing decisions based on the findings.</p> <div class="gn-agenda gn-reveal"> <h3 class="gn-agenda__title">Schedule</h3> <div class="gn-agenda__item"> <span class="gn-agenda__time">8:30 AM</span> <div> <div class="gn-agenda__detail-title">Breakfast and Networking</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">9:00 AM</span> <div> <div class="gn-agenda__detail-title">Introductions</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">9:10 AM</span> <div> <div class="gn-agenda__detail-title">Introduction to the Messy Middle</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">9:30 AM</span> <div> <div class="gn-agenda__detail-title">The Messy Middle in the Search Ecosystem</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">9:50 AM</span> <div> <div class="gn-agenda__detail-title">The Impact of The Messy Middle on Website UX</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">10:20 AM</span> <div> <div class="gn-agenda__detail-title">Brand-led Panel Discussion</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">10:50 AM</span> <div> <div class="gn-agenda__detail-title">Closing remarks and end of the session</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">11:00 AM</span> <div> <div class="gn-agenda__detail-title">Networking</div> </div> </div> </div> <p class="gn-reveal">This event is hosted by a member of our Agency Network - to register, please visit the event page <a href="https://www.eventbrite.co.uk/e/shaping-the-future-the-messy-middle-for-insurance-in-2024-tickets-699518196757?aff=GoNetwork" target="_blank">here</a>, or submit the form to the right and we'll confirm your registration with the agency.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/boosting-your-brand-consideration-with-organic-and-paid-search" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Boosting your Brand Consideration with Organic and Paid Search</span> <span class="gn-related__excerpt">Experts unpack the messy middle, bust common misconceptions, and share best-practice tactics for integrating paid and organic search to lift</span> </a> </li> <li class="gn-related__item"> <a href="/articles/key-considerations-when-implementing-an-influencer-marketing-campaign-from-our-experts" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Key Considerations when Implementing an Influencer Marketing Campaign - 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