<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73d433b60d36df0164d7c_650dcc84fd398bdfea6213a2_Where%20and%20How%20to%20Build%20a%20Better%20Website%20(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title">Round-up: 5 things you need to know before rebuilding your website</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>20 October 2023</span> <span class="pip"></span> <span>3 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">In today's modern digital era, <strong>building an online presence is crucial to the success of any business</strong>, and choosing the right platform for website development is a vital part in achieving this, but <strong>how do you select the best one for your business?</strong></p> <p class="gn-reveal">In this virtual session, our experts discuss the <strong>key factors and options for web re-platforming in 2024</strong>, including the benefits, and disadvantages, of various platforms and how to determine <strong>what works for each business</strong>.</p> <p class="gn-reveal"><strong>Our experts:</strong></p> <p class="gn-reveal"> <a href="https://www.linkedin.com/in/daveyadam/" target="_blank"><strong>Adam Davey</strong></a>, Director of Technology, <a href="https://www.candyspace.com/" target="_blank"><strong>Candyspace</strong></a><br> <a href="https://www.linkedin.com/in/charleshartley11/" target="_blank"><strong>Charlie Hartley</strong></a>, CEO &amp; Founder, <a href="https://impression.studio/" target="_blank"><strong>Impression</strong></a> and <a href="https://next-chapter.agency/" target="_blank"><strong>Next Chapter</strong></a><br> <a href="https://www.linkedin.com/in/nadineclarke/" target="_blank"><strong>Nadine Clarke</strong></a>, Strategy Partner, <a href="https://tangent.co/" target="_blank"><strong>Tangent</strong></a><br> <a href="https://www.linkedin.com/in/stuart-manners/" target="_blank"><strong>Stuart Manners</strong></a>, Technology and Engineering Leader, <a href="https://digit.agency/" target="_blank"><strong>Digit</strong></a> </p> <p class="gn-reveal"><a href="https://www.thegonetwork.com/events" target="_blank"><strong><em>View our upcoming events calendar</em></strong></a></p> <h2 class="gn-reveal">5 things you need to know before rebuilding your website</h2> <h3 class="gn-reveal">What is the goal of your re-platforming project?</h3> <blockquote class="gn-blockquote gn-reveal">"You must <strong>be clear on the goals you're trying to achieve</strong> with a re-platforming project. What isn't working for you anymore? What does it need to do for your business? What does it need to do for your users or clients? These objectives can be varied depending on the type of business you are and <strong>the way you intend to use your website</strong>, whether that be more of a content-led approach, conversion-led, or to just simplify the backend management for your team. For whatever use it may be, <strong>you will have different needs and that require different setups</strong>. For example, from a content-led approach, you may want to prioritise the ease of uploading, amending, and publishing new content."<cite>Nadine Clarke · Strategy Partner, Tangent</cite></blockquote> <p class="gn-reveal">Read: <a href="https://www.thegonetwork.com/news/planning-your-website-rebuild-for-successful-execution?utm_source=Article&utm_medium=Link&utm_campaign=Event+resource+-+Website+Rebuild+Projects+-+Planning+for+Success" target="_blank"><strong><em>Website Rebuild: Planning for Success</em></strong></a></p> <h3 class="gn-reveal">What does your data say?</h3> <aside class="gn-quote gn-reveal"><q>It should always be about the data.</q><cite>Adam Davey · Director of Technology, Candyspace</cite></aside> <p class="gn-reveal">"Businesses tend to lean on their opinions on what users need, which is often irrelevant. So, what does the data tell us about what users need? And making <strong>data-led decisions around your website build</strong>. Then once this is live, changing your mindset around the lifecycle of that product to think about experimentation properly. We work with several businesses on experimentation using tools such as <strong>Optimizely</strong> or <strong>VWO</strong>, enabling them in taking assured steps based on actual insights to help increase conversions, repeat purchases, customer satisfaction, content engagement, or to <strong>get those sales cycles down and optimise marketing spend</strong>."</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img alt="Nadine Clarke, Strategy Partner at Tangent on Website Rebuilding" src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68a73d3dfd133088d3ea9f32_6532425afaa870b3c609389b_Nadine.png" width="auto" height="auto" loading="lazy"></div> <figcaption>Nadine Clarke, Strategy Partner at Tangent, speaking on website rebuilding considerations.</figcaption> </figure> <h3 class="gn-reveal">Is your platform user friendly?</h3> <blockquote class="gn-blockquote gn-reveal">"It all comes down to ease of use. This includes user experience, great content, <strong>the ability for users to easily find the content that they need</strong>, they shouldn't have to search for it. There are exceptions to this, in the case of ecommerce sites. Further considerations include <strong>accessibility concerns and site speed</strong>, there's multiple ways you can improve on these aspects, such as optimising your images and the size of text."<cite>Stuart Manners · Technology and Engineering Leader, Digit</cite></blockquote> <p class="gn-reveal"><a href="https://www.thegonetwork.com/news/seo-101-practical-tips-to-improve-your-seo-strategy-with-limited-resource" target="_blank"><strong><em>Discover 10 Quick Fixes to Improve your SEO Strategy with Limited Resource</em></strong></a></p> <h3 class="gn-reveal">How safe is your data?</h3> <blockquote class="gn-blockquote gn-reveal">"Also, there is <strong>security</strong>. Understandably businesses don't really want to spend money on it as you're not seeing that ROI immediately. But at some point, your data will leak, so <strong>what are you doing to keep that user data safe as possible</strong>, not only on your servers, but how are you transferring that over to other platforms or whoever it may be."<cite>Stuart Manners · Technology and Engineering Leader, Digit</cite></blockquote> <p class="gn-reveal">View our Round-up: <a href="https://www.thegonetwork.com/news/round-up-5-website-optimisation-pain-points-and-how-to-manage-them" target="_blank"><strong><em>5 Website Optimisation Pain Points – and How to Manage them</em></strong></a></p> <h3 class="gn-reveal">Is your brand positioning clearly defined?</h3> <blockquote class="gn-blockquote gn-reveal">"From a brand perspective, before you start a web project it's important to establish and identify strong brand foundations. So, what is your brand positioning? <strong>Do you know what your competitor advantage is?</strong> Is that clearly defined? Nine times out of ten, when businesses are questioned on this, they will spend 10 minutes explaining it. However, as marketers, we need to be able to deliver that message <strong>within five seconds of someone viewing a website</strong> in couple of powerful statements."<cite>Charlie Hartley · CEO &amp; Founder, Impression and Next Chapter</cite></blockquote> <p class="gn-reveal"><a href="https://www.thegonetwork.com/resources/playback-panel-discussion-where-and-how-to-build-a-better-website-in-2024" target="_blank"><strong>WATCH THE FULL WORKSHOP TO LEARN MORE</strong></a></p> <p class="gn-reveal"><em>If you're investing in a website re-platform ready for the new year, make sure you're getting the most from your time. The GO Network offer cost-free agency recommendations, pitch management, and more.</em> <a href="https://www.thegonetwork.com/get-in-touch" target="_blank"><strong><em>Get in touch</em></strong></a><em> to get started.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/go-marketing-strategy-workshop-how-to-build-a-media-strategy-that-cant-be-missed" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How To Build A Media Strategy That Can&#39;t Be Missed</span> <span class="gn-related__excerpt">Agency media buying experts walk through goal-setting, channel selection, multi-channel activation, and scaling investment to maximise campa</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-4-things-to-know-before-investing-in-a-creative-campaign" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 4 Things to Know Before Investing in a Creative Campaign</span> <span class="gn-related__excerpt">Budget, misconceptions, and strategy alignment hold most agencies back. 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