<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dca32290303d89f3a096_1550422268683.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Rebuilding Trust in Influencer Marketing</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>20 November 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 20 Nov 2025 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">As consumer expectations evolve, transparency, regulation, and algorithm changes are forcing brands and agencies to rethink what "authentic influence" really means.</p> <p class="gn-reveal">In this live panel session, we'll bring together agency experts in influencer strategy, PR, and digital communications to explore how marketers can rebuild credibility in influencer marketing.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Together, we'll discuss:</h4> <ul> <li><strong>What authenticity <em>really</em> looks like in 2025.</strong></li> <li><strong>How to create genuine, long-term brand–creator partnerships.</strong></li> <li><strong>The role of data, disclosure, and regulation in restoring audience trust.</strong></li> <li><strong>How performance and transparency can coexist,</strong> without losing the creativity that drives connection.</li> </ul> </aside> <p class="gn-reveal">Attendees will leave with actionable insights on improving campaign credibility, strengthening brand–creator relationships, and using data to drive real engagement and long-term brand impact.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/playback-rebuilding-trust-in-influencer-marketing" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Rebuilding Trust in Influencer Marketing</span> <span class="gn-related__excerpt">This recorded session covers the shift since 2020, creator partnership strategy, and how to measure real campaign impact beyond surface enga</span> </a> </li> <li class="gn-related__item"> <a href="/articles/ai-in-marketing---the-dos-and-donts-for-success" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">AI in Marketing - The Dos and Don&#39;ts for Success</span> <span class="gn-related__excerpt">Avoid data privacy pitfalls and unchecked automation. Jaywing reveals where AI adds real value in agency marketing and how to balance it wit</span> </a> </li> <li class="gn-related__item"> <a href="/articles/playback-rebuilding-trust-in-influencer-marketing-what-modern-brands-need-to-know" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Rebuilding Trust in Influencer Marketing: What Modern Brands Need to Know</span> <span class="gn-related__excerpt">Vanity metrics are eroding creator partnerships. This session covers how agencies can shift to long-term influencer strategies that deliver </span> </a> </li> <li class="gn-related__item"> <a href="/articles/is-trust-in-influencer-marketing-fading-strategies-for-brands" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Is Trust in Influencer Marketing Fading? Strategies for Brands</span> <span class="gn-related__excerpt">Brand-influencer credibility is shifting. Discover frameworks for transparency, authentic partnerships, and evaluating what your influencer </span> </a> </li> </ul> </aside>