<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70de577b9b06dabebc51_playback-science-of-storytelling-banner-68ac8461cc888646867122.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title"><em>Playback:</em> The Science of Storytelling - How to Create Emotional Connections with Your Audience</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>22 July 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">What You'll Learn in This Session:</h2> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key topics covered in this session.</h4> <ul> <li><strong>How brands are using emotional storytelling to drive results.</strong></li> <li><strong>The psychology of memory and emotional recall.</strong></li> <li><strong>Common mistakes in agency storytelling and how to fix them.</strong></li> <li><strong>Practical frameworks for crafting more engaging creative narratives.</strong></li> <li><strong>How to embed storytelling into your pitch or campaign structure.</strong></li> </ul> </aside> <h2 class="gn-reveal">Connect with our Speakers:</h2> <p class="gn-reveal"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/adam-irwin-44536a35/"><u>Adam Irwin</u></a>, Strategy Director, <a target="_blank" rel="noopener noreferrer nofollow" href="https://ponderosa.agency/"><u>Ponderosa Agency</u></a></p> <p class="gn-reveal"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/samuelbroomby/"><u>Samuel Broomby</u></a>, Creative Director, <a target="_blank" rel="noopener noreferrer nofollow" href="https://pomegranate.co.uk/"><u>Pomegranate Media</u></a></p> <p class="gn-reveal"><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/isaac-kirk-91194b106/"><u>Isaac Kirk</u></a>, Lead Strategist, <a target="_blank" rel="noopener noreferrer nofollow" href="https://trunkbbi.com/"><u>TrunkBBI</u></a></p> <h2 class="gn-reveal">About the Event Series:</h2> <p class="gn-reveal">This session is part of our ongoing Expression series – events designed to help agencies elevate their presence, creativity, and commercial impact. All playbacks are free to The GO Network members.</p> </div></div>