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<h1 class="gn-title"><em>Pitch Win:</em> Vimto Appoints Multiply to Deliver Shopper Marketing Strategy</h1>
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<strong>The GO Network</strong>
<span class="pip"></span>
<span>1 May 2026</span>
<span class="pip"></span>
<span>1 min read</span>
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<h2 class="gn-reveal">The Search</h2>
<p class="gn-lede gn-reveal">Vimto is a long-established challenger brand within the soft drinks category, known for its playful tone and strong heritage, but operating in a crowded and price-driven market.</p>
<p class="gn-reveal">With increasing pressure to deliver measurable return on investment across in-store activity, the brand initiated a review of its shopper marketing approach to identify a partner capable of delivering more distinctive and effective campaigns.</p>
<p class="gn-reveal">The brief focused on finding a specialist shopper marketing agency that could bring fresh thinking to in-store activation, promotional mechanics, and point-of-sale engagement, while maximising impact within relatively constrained budgets.</p>
<p class="gn-reveal">The GO Network worked closely with <strong>Charles Overin</strong>, Shopper Marketing Lead at Vimto, to support the process, identifying agencies with strong FMCG credentials, experience in impulse and retail environments, and a proven ability to drive measurable uplift in rate of sale.</p>
<p class="gn-reveal">A key requirement was the ability to develop campaigns that not only resonate with consumers, but convert shoppers at the point of purchase through smart, insight-led activation.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbaaad35c141cb2e68fb_vimto-roadshow-love-the-taste8-scaled-69fb169000de8166200007.webp" alt="Vimto shopper marketing activation" style="width: 100%; height: auto; cursor: pointer;"></div>
<figcaption>Vimto in-store shopper marketing activation.</figcaption>
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<h2 class="gn-reveal">The Appointment</h2>
<p class="gn-reveal">Multiply will now lead shopper marketing strategy and campaign development for Vimto, supporting the delivery of seasonal activations, promotional mechanics, and retail toolkits across key grocery and convenience channels.</p>
<p class="gn-reveal">The agency will focus on creating campaigns that drive visibility in-store, increase shopper engagement through digital and mobile-enabled mechanics, and support new product development launches through tailored shopper journeys.</p>
<p class="gn-reveal">The partnership is expected to play a key role in improving retail buy-in, increasing feature space, and delivering measurable uplifts in rate of sale and campaign ROI.</p>
<blockquote class="gn-blockquote gn-reveal">"This was a classic challenger brand brief. Vimto needed a partner who could bring energy, creativity, and commercial focus to shopper marketing, while making budgets work harder in a competitive retail environment. Multiply demonstrated a strong understanding of how to convert shoppers at the point of purchase and how to deliver campaigns that retailers will get behind."<cite>Darren Harsley · Head of Brand Partnerships, The GO Network</cite></blockquote>
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