<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbaa52f78a8124a22fc2_blob-69fc70895222d358294816.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Tide Appoints Silverflow to Lead European Offline Media Strategy Across Germany and France</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>24 April 2026</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">Tide is one of the UK's fastest-growing fintech platforms, supporting over 1 million SMEs globally with banking and financial management tools, and rapidly expanding across international markets.</p> <p class="gn-reveal">With activity already underway in Germany and a new market entry planned for France, Tide required a specialist offline media partner capable of operating across multiple European territories, each with very different challenges and levels of maturity.</p> <p class="gn-reveal">In Germany, the focus was on scaling brand awareness and acquisition, while in France the challenge was building a market entry strategy from the ground up, ensuring the right foundations were in place ahead of launch.</p> <p class="gn-reveal">The GO Network worked closely with Tide's offline performance marketing team to define a brief centred on identifying an agency with deep local market knowledge, strong offline media expertise, and the ability to operate with flexibility in fast-moving environments.</p> <blockquote class="gn-blockquote gn-reveal">"Dom has been great in helping us find agencies in new markets where we have little experience. The process was handled in meticulous fashion, even with shifting priorities and deadlines. The GO Network delivered against the brief and didn't just present the easy options. We've now appointed a pan-European partner that felt like the right cultural fit and offered strong value."<cite>James Russell-Rands · Performance Marketing Lead, Offline at Tide</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbaa5321db42c70f665d_tide-business-account-review-uk-69fb156c8456f892458120.webp" alt="Tide business account"></div> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Silverflow will now lead Tide's offline media strategy across both Germany and France, working closely with the UK-based marketing team to deliver a coordinated European approach.</p> <p class="gn-reveal">In Germany, the agency will focus on scaling OOH and offline media activity to drive continued growth and customer acquisition. In France, Silverflow will develop and execute a phased launch strategy, beginning with foundational channels such as direct mail and OOH before expanding into broader ATL activity as the brand establishes itself.</p> <p class="gn-reveal">The partnership will play a central role in supporting Tide's ambition to replicate its UK success across Europe, driving awareness, trust, and long-term market share growth.</p> <aside class="gn-quote gn-reveal"><q>This was a complex, multi-market brief requiring a partner who could operate across different stages of growth simultaneously. Germany was about scaling what's already working, while France is about building from zero.</q><cite>Dominic Wren · Head of Brand Partnerships, The GO Network</cite></aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-onbuy-appoints-techne-to-support-european-expansion-through-ux-and-translation-strategy" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: OnBuy Appoints Techne to Support European Expansion Through UX and Translation Strategy</span> <span class="gn-related__excerpt">OnBuy appoints Techne to lead multilingual copy and UX strategy across 5 European markets. 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