<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70d38597be23248c0d29_blob-69b401ab4af18149459840.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> The Ivy Appoints Hatch to Lead PR and Social for West Street Flagship</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>5 December 2025</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">The Ivy West Street has been a defining part of London's dining scene since 1917 and remains the spiritual home of the now 44-restaurant Ivy Collection.</p> <p class="gn-reveal">While the wider group has expanded across the UK in recent years, the brand identified an opportunity to further elevate the West Street venue's cultural relevance and reinforce its position as one of London's most iconic hospitality destinations.</p> <p class="gn-reveal">The GO Network worked closely with Sophie Barnes, PR Manager, and the wider marketing team to identify agencies with deep experience in premium hospitality, lifestyle media relations, and influencer-led storytelling.</p> <p class="gn-reveal">The brief centred on re-establishing West Street as a must-visit destination within London's competitive luxury dining landscape, while also increasing visibility for The Club at The Ivy as a premium private dining and events space.</p> <blockquote class="gn-blockquote gn-reveal">"West Street is where The Ivy story began, and we wanted to ensure it continues to hold a unique place within London's hospitality and cultural landscape. The GO Network helped us navigate the process and introduced agencies who understood both the heritage of the brand and the opportunity to tell that story in new and engaging ways."<cite>Sophie Barnes · PR Manager, The Ivy Collection</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb01a34ed137985a89c01_69fcb019ae45794d2dc89db5_the-ivy-west-street-760x562-69b33b10cd1b8944484276.jpeg" alt="The Ivy West Street exterior"></div> <figcaption>The Ivy West Street, the spiritual home of the 44-restaurant Ivy Collection since 1917.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Hatch Group will now lead PR strategy and social storytelling for The Ivy West Street and The Club at The Ivy, working closely with the internal marketing team to drive press coverage, influencer engagement and premium brand storytelling.</p> <p class="gn-reveal">The remit includes developing a proactive press office, campaign-led activations around key cultural and seasonal moments, and ongoing social content creation designed to reflect the venue's heritage, glamour and timeless appeal.</p> <aside class="gn-quote gn-reveal"><q>The Ivy is one of London's most recognisable hospitality brands, so the brief required an agency capable of balancing heritage with modern cultural relevance.</q><cite>Darren Harsley · Head of Brand Partnerships, The GO Network</cite></aside> </div></div>