<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a4ce7c68467007459add744_blob-6a46d6fcb85a6580400016.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Keytek Appoints Starlight Digital to Rebuild PPC Performance</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>23 June 2026</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">National locksmith provider Keytek Group has appointed Starlight Digital to lead its PPC strategy and delivery, following a competitive pitch process managed by The GO Network.</p> <h2 class="gn-reveal">The Search</h2> <p class="gn-reveal">Keytek had seen strong historical PPC performance, but following changes in its agency setup and strategy, revenue and lead volumes had declined. The business wanted to benchmark the market and appoint a fresh partner capable of assessing its existing activity, identifying performance gaps, and rebuilding momentum.</p> <p class="gn-reveal">The GO Network ran a focused pitch process for PPC specialists with experience driving revenue for national B2C brands with localised campaign structures. Keytek required a partner who could understand the complexity of operating across hundreds of town-level campaigns while improving performance in lower-converting areas.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a4ce7c78467007459add7dd_6a4ce611f8bf788e892f7283_two-keytek-locksmiths-outside-van-6a4664742e2cc565665776.webp" alt="Two Keytek locksmiths outside a branded van"></div> <figcaption>Keytek operates across hundreds of town-level campaigns nationwide.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">Following the process, Starlight Digital was appointed to lead end-to-end PPC strategy and management for Keytek.</p> <p class="gn-reveal">The agency will audit the brand's existing 275 individual campaigns, develop a more efficient national PPC strategy, and support Keytek's ambition to increase monthly revenue while maintaining or reducing CPA.</p> <blockquote class="gn-blockquote gn-reveal">"Keytek came to us with a very clear performance challenge: rebuild PPC revenue without losing the local precision that makes their model work. This was a brief where technical paid search capability, commercial understanding and attention to geographic detail were all essential. Starlight Digital showed the right mix of strategic thinking and hands-on PPC expertise to help Keytek move forward with confidence."<cite>Jordan Brownlie · Brand Partnerships Manager, The GO Network</cite></blockquote> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-m-files-appoints-tug-emea-performance-marketing" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: M-Files Appoints Tug to Accelerate EMEA Performance Marketing Growth</span> <span class="gn-related__excerpt">PRESS RELEASEGlobal document management software provider M-Files has appointed digital performance agency Tug to support its EMEA growth st</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-premier-modular-appoints-gold79-pr" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Premier Modular Appoints Gold79 to Lead Strategic PR Programme</span> <span class="gn-related__excerpt">PRESS RELEASELeading modular building specialist Premier Modular has appointed Gold79 as its strategic PR agency following a competitive pit</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-flaktgroup-appoints-fox-agency-uk-us-digital-growth" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: FläktGroup Appoints Fox Agency to Support UK and US Digital Growth</span> <span class="gn-related__excerpt">PRESS RELEASEGlobal air technology solutions leader FläktGroup has appointed Fox Agency to support digital acquisition activity across the U</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-uve-solutions-appoints-firma-brand-proposition-messaging-framework" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: UVE Solutions Appoints Firma to Develop Brand Proposition and Messaging Framework</span> <span class="gn-related__excerpt">PRESS RELEASEB2B SaaS business UVE Solutions has appointed Firma to support the development of its brand proposition, messaging framework an</span> </a> </li> </ul> </aside>