<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbdf2290303d89f3423c_represent-x-future-group-appointment-announcement-banner-68935cc43c2f1.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Future Group Appointed by Represent to Deliver Scalable App Platform for 247 Community</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>4 September 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">The appointment followed a detailed search and selection process managed by The GO Network, focused on identifying a specialist partner with a proven track record in scalable, performance-led app builds across commerce and community.</p> <blockquote class="gn-blockquote gn-reveal">"The GO Network were instrumental in helping us find the right partner for our 247 app project. Their process was focused, efficient, and aligned to our goals, making a complex decision feel straightforward. Clear communication, relevant options, and great support throughout. We're very pleased with the outcome."<cite>Matt Shotton · Managing Director at 247</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"The entire process was really seamless. As consumers we understood what the team at 247 are trying to achieve &amp; I am delighted that this permeated into the tech &amp; design ideas we proposed."<cite>Mitch Richards · Chief of Staff at Future Group</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/69fcb027f0a49dc27ea9cf3a_maxresdefault-6892807839e34986517802.jpg" alt="Future Group appointed by Represent to deliver the 247 app platform"></div> <figcaption>Future Group appointed by Represent to deliver a scalable mobile app platform for the 247 community.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <aside class="gn-quote gn-reveal"><q>We get very detailed briefs from The GO Network, and are given very clear deadlines. They organise the shortlisting, chemistry and pitch calls, then crucially give us feedback regardless of whether we win or lose. They've helped us grow as an agency. What's not to like?!</q><cite>Mitch Richards · Chief of Staff, Future Group</cite></aside> <p class="gn-reveal">Future Group will deliver a modular, mobile platform across iOS and Android to replace the brand's existing MVP app. The new build will house exclusive 247 workout content, gated experiences, multi-store shopping functionality, and a premium user interface that mirrors Represent's brand aesthetic.</p> <p class="gn-reveal">Phase 1 of the build will focus on launching a feature-rich MVP in time for the brand's community campaign, while Phase 2 introduces deeper community and tracking integrations, including Strava-style social feeds, Apple Health integrations, and a loyalty engine. The platform will serve both Lite and Pro users, introducing a paid tier with premium features such as performance tracking, badges, exclusive content, and advanced e-commerce integration.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pitch-win-amberwolf-appoints-future-group-to-redesign-and-relaunch-cybersecurity-website" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: AmberWolf Appoints Future Group to Redesign and Relaunch Cybersecurity Website</span> <span class="gn-related__excerpt">FutureGroup lands a competitive cybersecurity web redesign brief via The GO Network, beating rivals on design, CMS build, and technical copy</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-citizens-advice-invest-in-brand-awareness-with-lead-creative-appointment-of-story-group" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch win: Citizens Advice invest in brand awareness with Lead Creative appointment of Story Group</span> <span class="gn-related__excerpt">Story Group appointed Lead Creative by Citizens Advice via The GO Network, leading brand awareness, media planning and buying for 2024.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-princes-group-appoints-simply-social-as-lead-social-agency" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Princes Group Appoints Simply Social as Lead Social Agency</span> <span class="gn-related__excerpt">Simply Social wins Princes Group&#39;s social media pitch, managed by The GO Network, to lead strategy, content, and community growth across six</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pitch-win-smile-white-appoints-arch-to-deliver-high-performance-lead-gen-website" class="gn-related__link"> <span class="gn-related__category">News</span> <span class="gn-related__title">Pitch Win: Smile White Appoints Arch to Deliver High-Performance Lead-Gen Website</span> <span class="gn-related__excerpt">D2C health brand Smile White appointed Arch via The GO Network to rebuild its website with HubSpot integration, UX optimisation, and high-tr</span> </a> </li> </ul> </aside>