<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70aed27e30c4ffb988e7_citizens-advice-x-daughter-studio-appointment-announcement-banner-68a45c5a1d60c953668401.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>News</span> <h1 class="gn-title"><em>Pitch Win:</em> Citizens Advice Appoints Daughter Studio to Lead Energy Campaign Strategy and Brand Activation</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>28 February 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">The Search</h2> <p class="gn-lede gn-reveal">Citizens Advice were seeking a strategic partner to shape a long-term plan for energy campaign activity, one that would unify multiple strands of activity across policy, outreach, and service delivery under a single, impactful consumer proposition.</p> <blockquote class="gn-blockquote gn-reveal">"Working with The GO Network has been a great experience. The process has saved us a lot of time and introduced us to numerous new agencies, creating a stress-free appointment of a great agency. Darren has been very proactive, organised, and supportive, it felt like a safe pair of hands, really working towards success for our projects. The final three agencies were of really high quality, leaving us with strong options when it came to appointing."<cite>Jessica Rigby · Senior Campaign and Marketing Specialist, Citizens Advice</cite></blockquote> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb046f82008235ce69907_69fcb04519d85e787c9097f3_271849-202107261623-lg-jpg-68a98a675614c474477893.webp" alt="Citizens Advice energy campaign appointment"></div> <figcaption>Citizens Advice appoints Daughter Studio to lead its three-year energy campaign and brand activation strategy.</figcaption> </figure> <h2 class="gn-reveal">The Appointment</h2> <p class="gn-reveal">London-based <strong>Daughter Studio</strong>, known for their deep thinking and brand clarity work, were appointed to shape Citizens Advice's 3-year energy campaign timeline, from proposition to segmentation strategy to activation roadmap.</p> <p class="gn-reveal">The scope includes the development of an overarching positioning for energy outreach that aligns with the organisation's national brand, a detailed activation timeline, and a future-proofed segmentation brief that can guide inclusive and targeted campaign efforts.</p> <p class="gn-reveal">The agency's approach, balancing creative thinking with a deep understanding of the charity's objectives, was a decisive factor in the appointment.</p> <aside class="gn-quote gn-reveal"><q>Daughter's response was outstanding, focused, creative, and collaborative from start to finish.</q><cite>Darren Harsley · Head of Brand Partnerships, The GO Network</cite></aside> </div></div>