<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a4ce7b3a2ba4ed6bb16f633_hub-x-pokemon-logos-69e63f44dabd0172830452-6a0b28ac53358421578398.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Network</span> <h1 class="gn-title">Member Blog: Electrifying global campaign creative for RealFX Pikachu!</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>30 April 2026</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">WOW! Stuff's creative brief called for visuals that matched the product quality, not a standard toy launch, but content that shows the genuine interactivity of the product while showcasing its real look and feel. RealFX Pikachu features over 120 sound and action combinations to recreate Pikachu's iconic expressions, movements, and adorable personality.</p> <p class="gn-reveal">Our response? A single day location shoot at <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline decoration-primary" href="https://ls-ten.org/"><strong>LS-TEN</strong></a>, a Leeds skatepark and independent school that supports young people with Social, Emotional, and Mental Health needs! Our team chose this filming location to reflect Pokémon's core themes of community, belonging, and self- discovery. Filming with models interacting with Pikachu brought a natural and relaxed energy to the footage, capturing the detail and character of the toy in a real-world setting.</p> <p class="gn-reveal">This was the first location shoot HUB and WOW! Stuff have undertaken together and it was delivered across a tight timeline to support product pre-orders going live on Pokémon Day. The finished content package included 30, 20, 10, and 6-second edits of the film, alongside a full set of product stills. The content will run across the UK and over 20 international markets, spanning retailer websites, catalogues, paid digital, organic social, print, and TV.</p> <aside class="gn-quote gn-reveal"><q>We knew from working with HUB previously that they could showcase the technology, the features, and the emotion of the product, and the final creative gets across the charm of Pikachu perfectly.</q><cite>Richard North · Co-founder and CEO, WOW! Stuff</cite></aside> <blockquote class="gn-blockquote gn-reveal">"We love working with WOW! Stuff. They bring us briefs that let us flex our full production capabilities, and this one was right up our street. Pikachu is one of the most beloved and recognisable characters around, so we wanted to capture that personality while showcasing what makes the Puppetronic by RealFX product so special. We're really proud of what the team produced."<cite>Rob Shaw · CEO, HUB</cite></blockquote> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/member-blog-how-to-create-a-successful-b2b-new-product-launch-strategy" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: How to create a successful B2B new product launch strategy</span> <span class="gn-related__excerpt">Most B2B launches fail from two avoidable mistakes. This Total Launch Strategy framework covers every functional team, not just marketing, t</span> </a> </li> <li class="gn-related__item"> <a href="/articles/member-blog-traditional-media-isnt-dead" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: Traditional media isn’t dead</span> <span class="gn-related__excerpt">Print, OOH, and TV still convert when digital ROI plateaus. Discover how to plan audience, market, and creative execution for a successful t</span> </a> </li> <li class="gn-related__item"> <a href="/articles/member-blog-creative-should-be-an-adjective-not-a-noun" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: ‘Creative’ should be an adjective, not a noun</span> <span class="gn-related__excerpt">Agencies lost their own quality filter the moment &quot;creative&quot; became a noun. Here&#39;s the argument for reclaiming it as the adjective it always</span> </a> </li> <li class="gn-related__item"> <a href="/articles/member-blog-how-ai-turned-our-industry-upside-down" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: How AI Turned Our Industry Upside Down</span> <span class="gn-related__excerpt">The rules of search have changed. Discover how AIO frameworks and the right team structure keep your agency competitive in the AI era.</span> </a> </li> </ul> </aside>