<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc02ad8bcdc498ab24c7_teamviewer-f1a-zandvoort-august-25-68de74eb27d85984145677-690aac89daf5.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Network</span> <h1 class="gn-title">Member Blog: Changing the game together: brands, fans, and women’s sport</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 November 2025</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">We teamed up with Greene King to celebrate not one but two global tournaments: The Women's Euros 2025 and The Women's Rugby World Cup 2025.</p> <h2 class="gn-reveal">Greene King Sport Watch Her(e)</h2> <p class="gn-reveal">We created Watch Her(e), a fully integrated campaign designed to establish Greene King as the go-to destination where fans could come together to celebrate the phenomenal English and Welsh squads. From a suite of bold animations and social content to in-pub POS and video storytelling, every touchpoint was built to immerse fans in the atmosphere.</p> <p class="gn-reveal">Collaborating with illustrator Lisa Tegmeier, we developed a striking visual identity that radiated empowerment, pride and belonging. It showed that women's sport isn't waiting for its place; it already belongs at the centre. And Greene King was there, driving the celebration forward, inviting everyone to raise a glass and Watch Her.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">TeamViewer x F1 Academy</h2> <p class="gn-reveal">When TeamViewer partnered with F1 Academy, the goal was clear: to raise the profile of women in sport and tech. We launched the partnership with a series of films spotlighting powerful statistics, crafted to inspire and shift the balance.</p> <p class="gn-reveal">But we wanted to go further. How could we take the message from screens to the track itself? The solution was bold. We transformed a Formula One car into a moving canvas, an intricate livery design that featured the faces of more than 200 women leading the way in sport and tech.</p> <p class="gn-reveal">Driven by WildCard Esmee Kosterman at the Dutch Grand Prix in Zandvoort, we turned visibility into something fans could truly rally behind. And we didn't stop there, our team was on the ground capturing the energy, creating content across digital platforms to spread the message far beyond the circuit.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Why It Matters</h2> <div class="gn-stats gn-reveal"> <div class="gn-stat"><span class="gn-stat__num">41<em>%</em></span><span class="gn-stat__label">More spent on entertainment by women's sport fans vs the general population.</span></div> <div class="gn-stat"><span class="gn-stat__num">200<em>+</em></span><span class="gn-stat__label">Women leading the way in sport and tech featured on the F1 Academy livery.</span></div> </div> <p class="gn-reveal">The business case for women's sport has never been stronger. Fans are younger, more engaged, and spend 41% more on entertainment than the general population. Investment doesn't just drive visibility; it expands fanbases, fuels participation, and creates communities.</p> <aside class="gn-quote gn-reveal"><q>Brands need to align culturally, commit for the long haul, and show up in ways that feel true.</q></aside> <p class="gn-reveal">But it only works if it's authentic. Done right, the impact goes far beyond sport itself.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">The Road Ahead</h2> <p class="gn-reveal">Women's sport is not the future; it is now. With Sky Sports launching a dedicated Sunday show and more tournaments taking headlines, the opportunities for brands are multiplying. Advertising on the big screen, engaging in pubs, supporting athletes — every touchpoint counts.</p> <p class="gn-reveal">Our hope? To continue connecting brands with women's sport and its fans in ways that celebrate, empower and elevate. 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