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<span class="gn-kicker"><span class="dot"></span>Intelligence</span>
<h1 class="gn-title">May 2026: Agency Moves & Public Sector RFPs</h1>
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<strong>The GO Network</strong>
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<span>1 June 2026</span>
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<span>9 min read</span>
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<p class="gn-lede gn-reveal">This month's edition of Agency Moves covers the confirmed agency appointments, pitch wins, and account moves across the UK marketing industry throughout May 2026.</p>
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<span class="gn-list-item__num">#01</span>
<h3 class="gn-list-item__title">JLR appoints WPP as global growth partner</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Automotive / Luxury</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative, Media, Production & Customer Experience (Integrated)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 20 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Jaguar Land Rover has appointed WPP as its global growth partner, covering creative, media, production and customer experience across its luxury portfolio including Range Rover, Defender, Discovery and Jaguar. The mandate signals a full reset of JLR's global marketing model.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6916ad44fb9b35855fb_6a292ec9196b9f8223e7ccbc_mixcollage-19-may-2026-09-39-am-6283-6a274e461a16a872425914.jpeg" alt="JLR appoints WPP as global growth partner"></div>
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<span class="gn-list-item__num">#02</span>
<h3 class="gn-list-item__title">Heineken concludes global agency review</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Beverages / Beer</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Global Media, Creative & Production</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 8 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Heineken has finalised its global marketing review, consolidating creative, production and media remits across a tighter group of holding-company partners. WPP, Publicis and Stagwell were among the networks selected to support the brewer across multiple territories.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6926ad44fb9b358563c_6a292ecaf05c58fa6a92274b_heineken-thumbnail-6a274e476de60168118696.webp" alt="Heineken concludes global agency review"></div>
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<span class="gn-list-item__num">#03</span>
<h3 class="gn-list-item__title">WPP wins Amstel and Moretti creative in Heineken review</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Beverages / Beer</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 12 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">WPP has won the global creative business for Amstel and Moretti as part of Heineken's worldwide review. Publicis took the production remit on the brand portfolio.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6916ad44fb9b35855f6_6a292eca26e4f1ac59aff414_cover-thumb-1105099-6a274e462e596455031801.jpeg" alt="WPP wins Amstel and Moretti creative in Heineken review"></div>
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<span class="gn-list-item__num">#04</span>
<h3 class="gn-list-item__title">Bisto picks St Luke's as lead creative agency</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG / Food</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 27 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Premier Foods has awarded St Luke's a place on its creative roster and named it lead agency for Bisto following a competitive pitch managed by the brand's global marketing director.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6916ad44fb9b3585605_6a292ecbe2b0f0e890169bab_mixcollage-21-may-2026-04-32-pm-7105-6a274e46254c6466713981.jpeg" alt="Bisto picks St Luke's as lead creative agency"></div>
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<span class="gn-list-item__num">#05</span>
<h3 class="gn-list-item__title">Mini picks Ace of Hearts for UK creative project</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Automotive</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative (Project)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 26 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Mini, the BMW Group brand, has appointed Ace of Hearts for a UK-specific creative project, the agency's first work for the marque.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6926ad44fb9b358562f_6a292ecb13a86d1ca260d786_mini-cooper-jcw-1920x774px-6a274e4695f9b711557735.jpeg" alt="Mini picks Ace of Hearts for UK creative project"></div>
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<span class="gn-list-item__num">#06</span>
<h3 class="gn-list-item__title">Philips Beauty appoints AMV BBDO as creative agency</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Beauty & Personal Care</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 21 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Philips Beauty has awarded its ad account to AMV BBDO following a competitive pitch handled directly by the client. The win covers Philips' beauty portfolio internationally.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6926ad44fb9b358561b_6a292ecb87bc12c7604c1624_6c562829-81c7-42ba-8206-2909b6031566-cr0-0-1940-1200-pt0-sx970-v1-6a274e463225d8.jpeg" alt="Philips Beauty appoints AMV BBDO as creative agency"></div>
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<span class="gn-list-item__num">#07</span>
<h3 class="gn-list-item__title">Carlsberg appoints Fold7 for UEFA sponsorship advertising</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Beverages / Beer</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Strategic & Creative</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 19 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Carlsberg has appointed Fold7 as strategic and creative agency for the brewer's UEFA sponsorship advertising. The work will run across Carlsberg's European football activations.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6916ad44fb9b358560f_6a292ecc1d94c35f648fcdfb_mixcollage-18-may-2026-02-47-pm-1876-6a274e463418e997073993.jpeg" alt="Carlsberg appoints Fold7 for UEFA sponsorship advertising"></div>
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<span class="gn-list-item__num">#08</span>
<h3 class="gn-list-item__title">Allwyn appoints VaynerMedia EMEA as global social agency</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Lottery & Gaming</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social Creative & Production</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 14 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Allwyn Group has appointed VaynerMedia EMEA as global social creative and production agency of record in a two-year partnership. Allwyn operates national lotteries across multiple international markets.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6926ad44fb9b358562c_6a292eccf31e3100ab7e4e6d_f7dcc75629ab5dc816699d860e1be2bd-xl-6a274e46a5954303861454.jpeg" alt="Allwyn appoints VaynerMedia EMEA as global social agency"></div>
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<span class="gn-list-item__num">#09</span>
<h3 class="gn-list-item__title">Food Standards Agency picks McCann Birmingham for creative</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Public Sector / Government</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 14 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">The Food Standards Agency has appointed McCann Birmingham as full-service creative agency to lead an awareness push following a competitive pitch.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6926ad44fb9b3585617_6a292ecd896fa391e5183d53_1551106329256-6a274e46a2323679777275.png" alt="Food Standards Agency picks McCann Birmingham for creative"></div>
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<span class="gn-list-item__num">#10</span>
<h3 class="gn-list-item__title">The Economist picks Exposure for UK & US brand campaign</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Publishing / Media</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative (Project)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 11 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">The Economist has appointed Exposure as lead creative agency on a project basis for its upcoming UK and US brand campaign, following a competitive pitch.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6916ad44fb9b3585608_6a292ecec2e56c90659376e4_01-te-cs-ooh-piccadilly-16-9-high-res-rgb-6a274e463d4d4016705224.avif" alt="The Economist picks Exposure for UK and US brand campaign"></div>
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<span class="gn-list-item__num">#11</span>
<h3 class="gn-list-item__title">Five Guys UK rehires Spin as retained social agency</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food / Quick Service</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social (Retained)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 7 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Five Guys UK has rehired Spin as retained social agency. The scope spans social strategy, content creation and paid social, following a relationship that began in 2025.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6926ad44fb9b3585642_6a292ece26e4f1ac59aff7a9_untitleddesign-29-6-6a274e47b11f1724606668.png" alt="Five Guys UK rehires Spin as retained social agency"></div>
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<span class="gn-list-item__num">#12</span>
<h3 class="gn-list-item__title">Frubes picks Southpaw as lead creative agency</h3>
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<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG / Dairy</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative (Project)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 6 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Yoplait's Frubes has picked Southpaw as lead creative agency on a project basis, following a final three-way pitch.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6916ad44fb9b3585612_6a292ecf896fa391e51840e5_mixcollage-06-may-2026-10-29-am-3105-6a274e465cd35222355122.jpeg" alt="Frubes picks Southpaw as lead creative agency"></div>
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<span class="gn-list-item__num">#13</span>
<h3 class="gn-list-item__title">Coca-Cola hires Studio.One for 2026 Christmas campaign</h3>
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<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Beverages / Soft Drinks</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative (Project)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 5 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">The Coca-Cola Company has hired Studio.One, the new start-up agency founded by Ajaz Ahmed, to create its 2026 Christmas campaign. Studio.One won the business after a pitch against WPP's Open X.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6926ad44fb9b3585633_6a292ed0fb3d52b68996517a_coke-studio-hero-image-6a274e47306ee670092679.png" alt="Coca-Cola hires Studio.One for 2026 Christmas campaign"></div>
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<span class="gn-list-item__num">#14</span>
<h3 class="gn-list-item__title">Vax appoints the7stars as media agency</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Home Appliances</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning & Buying</span>
<span class="gn-list-item__pill"><strong>Published:</strong> May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
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<p class="gn-reveal">Vax has appointed the7stars to handle UK media planning and buying following a six-agency pitch.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6926ad44fb9b3585626_6a292ed0f05c58fa6a9228a9_mixcollage-14-apr-2026-02-23-pm-720-6a274e46a81e6491639846.jpeg" alt="Vax appoints the7stars as media agency"></div>
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<span class="gn-list-item__num">#15</span>
<h3 class="gn-list-item__title">Pinterest names Words+Pixels as core UK PR agency</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Tech / Social Platform</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR (Consumer, B2B & Corporate)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 23 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
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<p class="gn-reveal">Pinterest has appointed Words+Pixels as its core retained PR agency for the UK and Ireland. The brief spans consumer, B2B and corporate media relations.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6916ad44fb9b358560b_6a292ed11d94c35f648fd6e4_maxresdefault-6a274e467be38923473378.jpeg" alt="Pinterest names Words+Pixels as core UK PR agency"></div>
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<span class="gn-list-item__num">#16</span>
<h3 class="gn-list-item__title">Japan tourism appoints FINN Partners as UK PR & marketing agency</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Tourism</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR, Marketing & Creative Partnerships</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 22 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
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<p class="gn-reveal">The Japan National Tourism Organization (JNTO) has appointed FINN Partners to handle UK PR, marketing and creative partnerships under a six-figure retained brief.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6926ad44fb9b3585636_6a292ed11d94c35f648fd73f_220922155226-japan-tourism-lifting-covid-restrictions-6a274e4737adb161720305.jpeg" alt="Japan National Tourism Organization appoints FINN Partners as UK PR and marketing agency"></div>
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<span class="gn-list-item__num">#17</span>
<h3 class="gn-list-item__title">BSH appoints Red Consultancy for UK consumer PR</h3>
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<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Home Appliances</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 18 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
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<p class="gn-reveal">BSH Home Appliances, owner of Bosch and Siemens, has appointed Red Consultancy to handle UK consumer PR across its four major brands.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6916ad44fb9b3585600_6a292ed1fb3d52b6899652e2_20760489-bsh-mcw-en-6a274e4659f05615999337.avif" alt="BSH appoints Red Consultancy for UK consumer PR"></div>
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<span class="gn-list-item__num">#18</span>
<h3 class="gn-list-item__title">GSMA appoints MHP Group for policy advocacy</h3>
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<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Telecoms / Industry Body</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR (Policy & Strategic Comms)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 16 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
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<p class="gn-reveal">The GSMA has appointed MHP Group to support its Connectivity for Good advocacy programmes. The agency's brief covers strategic media relations and public affairs.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6926ad44fb9b3585623_6a292ed2896fa391e51844b2_gsma-6a274e473ef91840760116.jpeg" alt="GSMA appoints MHP Group for policy advocacy"></div>
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<span class="gn-list-item__num">#19</span>
<h3 class="gn-list-item__title">Asahi UK appoints Good Culture as marcomms agency</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Beverages / Beer</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Marcomms</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 16 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
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<p class="gn-reveal">Asahi UK has appointed Good Culture as marcomms agency across its portfolio of beer, ale and cider brands including Peroni and Asahi Super Dry, following a competitive pitch.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6926ad44fb9b358563f_6a292ed213a86d1ca260dc5d_web-photo-editor-2-1666253022-6a274e478353d544747575.jpeg" alt="Asahi UK appoints Good Culture as marcomms agency"></div>
</figure>
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<span class="gn-list-item__num">#20</span>
<h3 class="gn-list-item__title">Magnum Ice Cream appoints Cirkle for B2B and corporate PR</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG / Ice Cream</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> B2B & Corporate PR</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 16 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">The Magnum Ice Cream Company has appointed Cirkle as communications agency for its B2B and corporate PR in the UK and Ireland.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6926ad44fb9b3585629_6a292ed326e4f1ac59affc0a_maxresdefault-6a274e4682df0116715324.jpeg" alt="Magnum Ice Cream appoints Cirkle for B2B and corporate PR"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#21</span>
<h3 class="gn-list-item__title">Croatia tourism reappoints AVIAREPS as Pan-European PR agency</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Tourism</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR (13 European markets)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 13 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">The Croatian National Tourist Board has reappointed AVIAREPS as Pan-European PR agency across 13 European markets, following a competitive tender process.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b3585678_6a292ed337551c5485a56fce_newfile-7-6a274e4701213898621258.avif" alt="Croatia tourism reappoints AVIAREPS as Pan-European PR agency"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#22</span>
<h3 class="gn-list-item__title">Alex Gray (Apollo) appoints DawBell as personal PR agency</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Talent / Entertainment</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Personal PR</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 13 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Alex Gray, known as Apollo on BBC's Gladiators and a former NFL and international rugby player, has appointed entertainment PR agency DawBell to manage his personal communications.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b358564a_6a292ed4fbf08c1e4da37309_p0kl2gmn-6a274e4681aee902730116.jpeg" alt="Alex Gray appoints DawBell as personal PR agency"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#23</span>
<h3 class="gn-list-item__title">PureGym appoints PrettyGreen for brand campaign launch</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Fitness / Health</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative Comms</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 13 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">PureGym has appointed creative communications agency PrettyGreen to support the rollout of its new "Feel Puregym Good" brand campaign.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b358567b_6a292ed41d94c35f648fdb08_puregym-6a274e4723486911670110.jpeg" alt="PureGym appoints PrettyGreen for brand campaign launch"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#24</span>
<h3 class="gn-list-item__title">Sneak appoints Joe Public for UK PR</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Beverages / Energy Drinks</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR (Retained)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 12 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Energy drink brand Sneak has appointed the new PR agency Joe Public to handle its UK PR after a competitive pitch. The retainer will support Sneak's expansion into UK retailers.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b358566c_6a292ed5600689d2de360912_about-us-990x567-2-1-1-990x567-crop-center-6a274e46c4442899510740.webp" alt="Sneak appoints Joe Public for UK PR"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#25</span>
<h3 class="gn-list-item__title">Wingstop appoints Smarts as integrated PR & media partner</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food / Quick Service</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated PR & Media</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 9 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Wingstop has appointed MSQ-owned agency Smarts as its integrated PR and media partner in the UK and Ireland following a competitive pitch.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b3585675_6a292ed5e2b0f0e89016a113_wingstop-1716-6a274e46c31fd299967252.jpeg" alt="Wingstop appoints Smarts as integrated PR and media partner"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#26</span>
<h3 class="gn-list-item__title">Cadbury Ice Cream picks Splendid Communications for social media</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG / Ice Cream</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social Media (Retained)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 8 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Cadbury Ice Cream has picked Splendid Communications to take on its social media account on a retained basis following a competitive pitch.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b3585669_6a292ed6ee635ceec2d2bc6b_cadbury-ice-cream-marketing-report-one-6a274e46c3ec2291109844.jpeg" alt="Cadbury Ice Cream picks Splendid Communications for social media"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#27</span>
<h3 class="gn-list-item__title">GALLO appoints Mischief to launch Cabana Rosé</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Beverages / Wine</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative & PR (Launch)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 8 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> LBBOnline</span>
</div>
<p class="gn-reveal">Wine producer GALLO, which owns Barefoot and Dark Horse, has appointed Mischief as creative and PR agency to launch its new Cabana Rosé brand this summer.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6946ad44fb9b358568b_6a292ed78d35d1e93235bb96_gallo-cabana-t49yfyqf-6a274e47d33ec586449259.png" alt="GALLO appoints Mischief to launch Cabana Rosé"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#28</span>
<h3 class="gn-list-item__title">Heart of London Business Alliance appoints Soho Communications</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Trade / Business Body</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Corporate Comms</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 7 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Heart of London Business Alliance, the 500-strong multi-sector business membership organisation representing London's West End district, has appointed Soho Communications as its corporate comms agency.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b358565a_6a292ed749bd776ae0e4cb38_1562981925-6a01a76c5ce40321908f43f0bff624d30f14029efe70eac8d6108e92a262c675-d-6a.webp" alt="Heart of London Business Alliance appoints Soho Communications"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#29</span>
<h3 class="gn-list-item__title">John Lewis hires Earnies for summer of sport campaign</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Retail / Department Store</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative Comms (Campaign)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">John Lewis & Partners has worked with creative comms agency Earnies on an integrated campaign celebrating this year's summer of sport, positioning John Lewis as a destination for TVs, sound and supporting tech.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b358567e_6a292ed8f31e3100ab7e5a40_a9ac4b70-5f41-11f1-913f-b741af5c3947-6a274e470bda0562389374.webp" alt="John Lewis hires Earnies for summer of sport campaign"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#30</span>
<h3 class="gn-list-item__title">Biomel appoints Cirkle for six-figure comms brief</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG / Gut Health</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer, Digital & Trade PR (Retained)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 5 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Probiotic drinks brand Biomel has appointed Cirkle to a six-figure consumer, digital and trade communications brief, following a competitive pitch. This is Biomel's first comms agency appointment.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b3585663_6a292ed8a15b922dbd9955b3_biomel-20190725085823862-6a274e46e2501859860669.jpeg" alt="Biomel appoints Cirkle for six-figure comms brief"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#31</span>
<h3 class="gn-list-item__title">Whitworth Bros appoints retained communications agency</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG / Food Ingredients</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR (Retained)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 20 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Whitworth Bros, the UK's largest flour supplier and miller, has appointed Joe Public to lead its corporate comms strategy following a competitive pitch.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b3585646_6a292ed9f31e3100ab7e5b9b_whitworthbros-6a274e472eda0402127439.jpeg" alt="Whitworth Bros appoints retained communications agency"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#32</span>
<h3 class="gn-list-item__title">Roche Diagnostics assigns corporate comms brief</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Healthcare / Diagnostics</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Corporate Comms (Retained)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 19 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Roche Diagnostics UK and Ireland has awarded a six-figure retainer to MHP Group to lead its corporate communications.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b3585666_6a292ed949bd776ae0e4ccc0_01-6a274e46f2ac2183720411.avif" alt="Roche Diagnostics assigns corporate comms brief to MHP Group"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#33</span>
<h3 class="gn-list-item__title">Airbnb appoints Threesixty for UK corporate comms</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Travel / Tech</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Corporate Comms</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 19 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Airbnb has appointed Threesixty to handle its UK corporate communications, a mandate previously held by FTI Consulting.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b358566f_6a292eda1fc2178de8c5b3f3_airbnbrs-2-6a274e46e4b69874061532.jpeg" alt="Airbnb appoints Threesixty for UK corporate comms"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#34</span>
<h3 class="gn-list-item__title">Stonewater appoints See Media for PR and Cavendish for public affairs</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Housing / Public Sector</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR & Public Affairs</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 18 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Housing association Stonewater has appointed See Media as its PR agency and Cavendish as its public affairs agency, following competitive pitch processes for each brief.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b3585686_6a292eda600689d2de360ba7_skipton-road-6a274e4764d68143152553.jpeg" alt="Stonewater appoints See Media for PR and Cavendish for public affairs"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#35</span>
<h3 class="gn-list-item__title">NFL UK appoints Clifford French for consumer comms</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Sport</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer Comms (Talent & Entertainment)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 21 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">NFL UK has appointed sport and entertainment consultancy Clifford French to develop its consumer communications programme, focused on talent and entertainment. The agency will support the 2026 London Games programme of three events in October.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b3585672_6a292edae2b0f0e89016a5a7_pf6rvqkduhh119drb3vz-6a274e46e893d035443614.jpeg" alt="NFL UK appoints Clifford French for consumer comms"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#36</span>
<h3 class="gn-list-item__title">ASK Italian appoints Fever for PR brief</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Hospitality / Restaurants</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR (Product Press Office & Social)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 19 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Restaurant chain ASK Italian has appointed Fever to a six-figure PR and social retainer, following a four-way competitive pitch. The agency will run ASK Italian's product press office alongside social media and influencer advocacy.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6946ad44fb9b358568e_6a292edb13a86d1ca260e51f_a7b6acbae9f150bbb74e7228bb0a20ad24f9ca5e-2667x1500-6a274e481b9c6711261732.png" alt="ASK Italian appoints Fever for PR brief"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#37</span>
<h3 class="gn-list-item__title">SAI Platform appoints Boldspace for Regenerating Together programme</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Sustainability / Food Industry Body</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Strategic Comms (Global)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 11 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">The Sustainable Agriculture Initiative (SAI) Platform, the global food not-for-profit backed by Danone, Nestlé and Unilever, has appointed Boldspace to a strategic communications brief covering its Regenerating Together regenerative farming programme, following a competitive pitch.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b358565d_6a292edc78edfda9f45a6f78_vignette-sai-plateform-2-jpg-6a274e4680757261701008.webp" alt="SAI Platform appoints Boldspace for Regenerating Together programme"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#38</span>
<h3 class="gn-list-item__title">In Kind Direct appoints Fanclub as PR agency</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Charity / Third Sector</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 8 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Hygiene poverty charity In Kind Direct, founded by HM King Charles III, has appointed Fanclub to oversee its PR following a competitive pitch.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b3585682_6a292edd196b9f8223e7d6b7_ikd-logo-high-vis-smiling-general-scaled-6a274e474ae59432207701.jpeg" alt="In Kind Direct appoints Fanclub as PR agency"></div>
</figure>
</div>
<div class="gn-list-item gn-reveal">
<div class="gn-list-item__head">
<span class="gn-list-item__num">#39</span>
<h3 class="gn-list-item__title">Frood appoints Spring & Tonic PR for launch</h3>
</div>
<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG / Food</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR (Launch)</span>
<span class="gn-list-item__pill"><strong>Published:</strong> 26 May 2026</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span>
</div>
<p class="gn-reveal">Frood, the new food brand from Frida Redknapp (wife of former footballer Jamie Redknapp), has appointed Spring & Tonic PR to lead communications for its launch, following a competitive pitch.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a29d6936ad44fb9b3585657_6a292eddb1f36c1a14707017_d5cde2d1-b82a-417f-8eb0-d819e89976c2-6a274e46aa920796748905.webp" alt="Frood appoints Spring and Tonic PR for launch"></div>
</figure>
</div>
<p class="gn-reveal"><em>Check back next month for the latest UK agency appointments and Public Sector RFP opportunities.</em></p>
</div></div>
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