<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa702c8597be23248bb090_agency-moves-22nd-sept-banner-68dbabad5433c334839307.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">22nd Sept to 28th Sept 2025: Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>29 September 2025</span> <span class="pip"></span> <span>7 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This week's edition of Weekly Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK between 22nd Sept and 28th Sept 2025.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Honda Europe appoints Pablo as lead brand agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Automotive</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Brand strategy &amp; communications</span> <span class="gn-list-item__pill"><strong>Published:</strong> 25 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> LBB Online</span> </div> <p class="gn-reveal">Honda has named Pablo as its lead brand agency across Europe. The independent agency will take on responsibility for brand strategy and communications across automobiles, motorcycles, marine, power products and innovations. Pablo joins Honda's roster in a newly created role, with no incumbent, while Exposure continues to handle ATL and global influencer marketing.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb493a7064ac36900256a_69fcb463a58c76d3e2a40591_c6jfmv73jro7le5llfxamlubt4-68db0235a89e6563339762.avif" alt="Honda Europe appoints Pablo as lead brand agency"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Tourism Ireland picks UM for global media</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Tourism</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media planning &amp; buying (global)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 24 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Adworld</span> </div> <p class="gn-reveal">Tourism Ireland has appointed UM as its global media planning and buying agency following a statutory review, ending OMD EMEA's seven-year tenure. The €30m account spans more than 14 markets, including the UK, US and Canada, with UM tasked to drive Ireland's tourism growth towards a 2030 target of 5.6% year-on-year. The appointment follows Grey London's win of Tourism Ireland's creative account in January.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb493a7064ac36900257a_69fcb4633577f227cab5089f_bt-tourism-ireland-68db0235ec982394614983.jpeg" alt="Tourism Ireland picks UM for global media"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">British Red Cross taps The Kite Factory to power media across every channel</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Charity</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media planning &amp; buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 26 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">The British Red Cross has appointed The Kite Factory as its media agency of record after a competitive review. The remit covers online and offline channels, including TV, BVOD, digital, radio, press and OOH, spanning both fundraising campaigns and emergency appeals. Havas Media Network UK was the incumbent but declined to repitch, while JAA Media and MI Media also competed.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb493a7064ac369002588_69fcb464162fd9ec47e92d20_britishredcross-20170324110336502-68db02362c29a459513796.jpeg" alt="British Red Cross appoints The Kite Factory as media agency of record"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">Boost Drinks fuels up with Lucky Generals as lead creative shop</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 26 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">AG Barr-owned Boost Drinks has named Lucky Generals as lead creative agency without a pitch, following the end of its partnership with Refinery in July. Lucky Generals will create a new brand platform aimed at 18–34-year-olds, positioning Boost as a "no-nonsense energy brand" and relaunching the brand with bold campaigns. The agency's appointment builds on its growing remit with AG Barr, having recently won Irn-Bru and Rubicon.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb493a7064ac369002574_69fcb464f22509d971f429fd_127869075-104466847-10158460685093276-1506666435750019341-n-68db0235f0a48475208410.jpeg" alt="Boost Drinks appoints Lucky Generals as lead creative agency"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Domino's sticks with Havas for media after 27 years, and counting</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media planning &amp; buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 23 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Report</span> </div> <p class="gn-reveal">Domino's has reappointed Havas Media UK to its media planning and buying account following a closed review, cementing one of the longest brand-agency partnerships in the UK. Havas has worked with Domino's since the late 1990s, delivering sponsorships and data-led campaigns that helped the pizza chain dominate the category. The reappointment reflects Domino's confidence in Havas as a strategic partner able to evolve with the brand's needs.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb493a7064ac369002564_69fcb4653577f227cab508b0_dominos-pizza-boxes-1-68db0235b7500376144283.jpeg" alt="Domino's reappoints Havas Media UK for media planning and buying"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Royal Academy of Engineering drafts in Shook for National Engineering Day push</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Education</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 25 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">The Royal Academy of Engineering has appointed Shook to run its 2025 National Engineering Day consumer campaign after Earnies delivered the 2024 edition. Shook will deliver creative comms activity to highlight the importance of engineers and inspire the next generation, with work spanning PR, social and activations. The campaign will run in the run-up to 5 November and aims to drive wider public recognition of UK engineers.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb3f44c809d524db24c3f_69fcb3ea3577f227cab4b993_rae-section-1-top-png-6966dc2185064817734233.webp" alt="Royal Academy of Engineering appoints Shook for National Engineering Day 2025"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">Paddy Power adds Pitch to its PR squad for culture-first stunts</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Betting &amp; Gaming</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 24 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Paddy Power has brought in Pitch Marketing Group to its comms roster to deliver fast-moving cultural PR campaigns on a retained basis. The agency has already launched work, including a cheeky OOH stunt targeting Manchester United coach Ruben Amorim, with a bus ad referencing the "343" route. Pitch joins Ready10 on the roster, while Taylor Herring no longer handles PR for the betting brand.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb493a7064ac369002571_69fcb4663577f227cab508fe_pp-euro-still-05-68db0235ee02d218349899.jpeg" alt="Paddy Power appoints Pitch Marketing Group to its comms roster"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">Retail Trust names Hello Tomorrow to spearhead 'Let's Respect Retail' movement</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Charity</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Strategic PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 23 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">The Retail Trust has appointed Hello Tomorrow to support its national "Let's respect retail" initiative, tackling abuse faced by retail workers during the festive season. The campaign, backed by retailers including Aldi, M&amp;S and Sports Direct, aims to drive a cultural shift around retail respect. Hello Tomorrow will work alongside Big Top, the incumbent agency that has supported the campaign since 2020.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb493a7064ac369002584_69fcb466a7064ac369fffeb0_retail-trust-respect-retail-68db02361bfe3020583488.jpeg" alt="Retail Trust appoints Hello Tomorrow for Let's Respect Retail campaign"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#09</span> <h3 class="gn-list-item__title">Dogs Trust picks The Ripple Effect to lead 'Happy Place' Christmas PR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Charity</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 22 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span> </div> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb493a7064ac36900255e_69fcb4665fd32ca086772168_hq720-68db0235bdba7575414878.jpeg" alt="Dogs Trust picks The Ripple Effect to lead Happy Place Christmas PR"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#10</span> <h3 class="gn-list-item__title">Butlin's books Popcorn for six-figure consumer PR as it turns 90</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Hospitality &amp; Leisure</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 25 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Holiday resort chain Butlin's has hired Popcorn as its PR and comms agency following a three-way pitch, as it marks its 90th year. Popcorn will run creative campaigns, seasonal activations and media relations to position Butlin's as the "Home of Entertainment" across both family holidays and adult-only Big Weekenders. Brazen was the incumbent agency on the account.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb494a7064ac369002595_69fcb467bdca850b74ea69c1_butlins-sign-68db02364c8b5945935320.jpeg" alt="Butlin's appoints Popcorn as PR and comms agency for its 90th year"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#11</span> <h3 class="gn-list-item__title">Belfast City Council installs three-agency comms line-up on £4.8m framework</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Public Sector</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Strategic Communications</span> <span class="gn-list-item__pill"><strong>Published:</strong> 25 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Cavendish Consulting, Lanyon Communications and Open Strategic Communications have been selected for Belfast City Council's new comms framework worth £4.8m. The agencies will support The Belfast City and Region Place Partnership to attract investment, showcase regeneration and raise the city's profile internationally. The framework will run until 2027, with the possibility of extension to 2029.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb494a7064ac369002598_69fcb468162fd9ec47e92e3b_belfast-city-hall-1557862122-68db023654726888080703.jpeg" alt="Belfast City Council awards £4.8m comms framework to three agencies"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#12</span> <h3 class="gn-list-item__title">Young's Seafood nets Brazen for retained PR, social and influencer brief</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR, Social</span> <span class="gn-list-item__pill"><strong>Published:</strong> 26 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Frozen fish brand Young's Seafood has appointed Brazen to manage consumer PR, influencer strategy and social media on a six-figure retainer. The Manchester agency will position Young's as the "nation's seafood expert", targeting younger audiences while strengthening its reputation with existing customers. Leeds-based Hatch previously handled the account, but Brazen will now lead with bold campaigns and its "Brazen Buddies" creator network.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb493a7064ac369002561_69fcb4683577f227cab509d7_youngswebsite-68db0235c110a769741924.jpeg" alt="Young's Seafood appoints Brazen for consumer PR, influencer and social media"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#13</span> <h3 class="gn-list-item__title">Lipton Teas &amp; Infusions brews bigger consumer PR remit with Clarion for PG Tips and Pukka</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 26 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Lipton Teas &amp; Infusions has appointed Clarion Communications to handle consumer PR for PG Tips and Pukka, following a competitive review. Clarion already handled trade comms for the parent brand and will now deliver an integrated consumer strategy spanning PR, influencer marketing and campaigns. The appointment expands Clarion's role alongside Pangolin (Lipton core brand) and The Romans (PG Tips social).</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb493a7064ac36900257e_69fcb46923aebc21b77ca268_liptonnewsrs-68db0236180b2647026726.jpeg" alt="Lipton Teas &amp; Infusions appoints Clarion Communications for PG Tips and Pukka consumer PR"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#14</span> <h3 class="gn-list-item__title">Fold7 wins National Literacy Trust 2026 campaign brief</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Education</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 23 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">The National Literacy Trust has appointed Fold7 to handle creative for its UK-wide 2026 initiative, "The national year of reading", after a pitch against Ogilvy and 23red. Commissioned by the Department for Education, the campaign will tackle declining reading habits among young people through bold branding, mass participation events and culturally relevant messaging. Fold7 will lead on strategy, identity and creative, with activity launching in January 2026.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb493a7064ac369002591_69fcb4693ee4f480426be750_1751968367-untitled-design-2-68db0236528ff420622355.jpeg" alt="Fold7 wins National Literacy Trust creative brief for 2026 national year of reading"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#15</span> <h3 class="gn-list-item__title">Border to Coast Pensions Partnership awards comms contract to Apella Advisors</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Corporate PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 24 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Find a Tender</span> </div> <p class="gn-reveal">Border to Coast Pensions Partnership, one of the UK's largest LGPS pools, has appointed Apella Advisors to a two-year PR contract worth £560k, with the option to extend. Apella will support corporate comms strategy, crisis management, public affairs and stakeholder engagement as an extension of the in-house team. The appointment followed a highly competitive process involving 22 tenders and a three-agency shortlist.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb493a7064ac369002567_69fcb46a42d55fc6ac2bc802_2phae86-scaled-68db0235c8840675424752.webp" alt="Border to Coast Pensions Partnership appoints Apella Advisors to two-year PR contract"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#16</span> <h3 class="gn-list-item__title">The Royal Mint partners with Third City for Monopoly anniversary campaign</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Consumer Goods</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 24 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">The Royal Mint has chosen Third City to promote the launch of a commemorative 50p coin celebrating the 90th anniversary of Monopoly. The PR campaign will feature a London-based real-world and digital coin-hunt inspired by the game's board locations, designed to engage collectors and the general public. Coins will be released in standard, silver and gold proof versions.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb493a7064ac36900256e_69fcb473ddaf2ab198e3cae9_monopoly-pr-lifestyle-68db0235ef95b591249676.jpeg" alt="The Royal Mint appoints Third City for Monopoly 90th anniversary PR campaign"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#17</span> <h3 class="gn-list-item__title">UK Government Awards 4-Year Outsourced Services Framework</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Public Sector (Multi-Discipline Services)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Marketing, Consulting &amp; Outsourced Services</span> <span class="gn-list-item__pill"><strong>Published:</strong> 22 Sept 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Find a Tender</span> </div> <p class="gn-reveal">A major framework for outsourced services, including marketing, consulting, recruitment, design, and printing, has been awarded for a 4-year term. The agreement is set to streamline access to external expertise across government departments, providing flexible support and efficiency in supplier procurement.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb493a7064ac36900258c_69fcb48309ffd818737779fa_british-government-1536x1024-68db02361ef97970244426.jpeg" alt="UK Government awards 4-year outsourced services framework"></div> </figure> </div> <p class="gn-reveal"><em>Check back next week for the latest UK agency appointments and Public Sector RFP opportunities.</em></p> </div></div>