<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab3ebbe1d4a9ef151bb_656f0993517fcbf79672616e_Investing%2520in%2520PR%25202024%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Investing in PR - Finding your Strategy in 2024</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>25 January 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 25 Jan 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal"><strong>Brand-building</strong>, <strong>reputation management</strong>, <strong>and more</strong> — with advances in technology, growth of influencer engagement, and rise of social media marketing, the avenues to an <strong>effective PR strategy</strong> continue to expand in 2024.</p> <p class="gn-reveal">In this virtual session for marketing leaders, our experts explore the <strong>changes to PR in the last year</strong>, changing ideas of what PR entails, and the <strong>primary considerations</strong> marketing teams need to take into account <strong>before activating an effective PR strategy</strong> that works in a new landscape.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>On the Agenda:</h4> <ul> <li><strong>Industry changes.</strong> The changing definition of what 'PR' entails in 2024, and what this means for different businesses.</li> <li><strong>Risks and opportunities.</strong> The impact of these trends, mistakes to avoid, and how to decide on the best opportunities to jump on in 2024 for your brand.</li> <li><strong>PR in 2024.</strong> Practical guidance for building a modernised PR strategy in the New Year, and what to keep in mind when investing in PR.</li> <li><strong>Q&A with our experts.</strong></li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Alicia South</span> <span class="gn-speaker__role">Senior Digital PR Manager · Vega</span> <a href="https://www.linkedin.com/in/alicia-south-3625391a1/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Hayley Goff</span> <span class="gn-speaker__role">CEO · Whiteoaks</span> <a href="https://www.linkedin.com/in/hayley-goff-67958513/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">James Crawford</span> <span class="gn-speaker__role">Managing Director · PR Agency One</span> <a href="https://www.linkedin.com/in/jameswdcrawford/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Matt Hartley</span> <span class="gn-speaker__role">Head of Digital PR · Fountain Partnership</span> <a href="https://uk.linkedin.com/in/matthewhartley94" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pr-in-2023-what-to-expect-and-where-to-start" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">PR in 2023 - What to Expect and Where to Start</span> <span class="gn-related__excerpt">Agency PR leaders share what&#39;s changing in comms, influencer, and brand partnerships , plus practical steps to build a measurable PR strateg</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-content-finding-the-right-strategy-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in Content: Finding the Right Strategy for You</span> <span class="gn-related__excerpt">Quarterly SWOT analysis, monthly measurement, and smart budget allocation: here&#39;s how agency leaders build a content strategy that compounds</span> </a> </li> <li class="gn-related__item"> <a href="/articles/101-ways-to-get-more-from-your-ppc-strategy-in-2024" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">101 Ways to Get More from your PPC Strategy in 2024</span> <span class="gn-related__excerpt">Avoid common PPC mistakes and unlock campaign insights that power SEO, brand awareness, and customer intelligence across your full agency of</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-talent-finding-the-right-talent-and-engagement-strategy-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Finding the right talent attraction and engagement strategy for your business</span> <span class="gn-related__excerpt">Build a talent strategy that works for your agency. 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