<div class="gn-article"><div class="gn-hero gn-reveal">
<div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab0efee1c152635eddc_651d7ed5afbfcbafe123b002_63984cdda552223e27bbf4f1_Screenshot%2525202022-12-13%252520095820%252520(1)%252520(1).png" alt=""></div>
<div class="gn-hero__head">
<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Impactful Inbound - Building Consistent and Effective Cross-Channel Campaigns</h1>
<div class="gn-meta">
<strong>The GO Network</strong>
<span class="pip"></span>
<span>9 February 2023</span>
<span class="pip"></span>
<span>1 min read</span>
</div>
</div>
</div>
<div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block">
<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 9 Feb 2023 · 09:00</span>
</div><div class="gn-event-meta__block">
<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
</div><div class="gn-event-meta__block">
<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
</div></div>
<div class="gn-body">
<p class="gn-lede gn-reveal">In this session for marketing leaders looking to build a more sophisticated campaign strategy in 2023, we'll run through the 'checklist' of a great inbound campaign, to leave you with a game plan for upping the ante on your channel strategies.</p>
<aside class="gn-callout gn-reveal">
<div class="gn-callout__label">On the agenda</div>
<h4>On the agenda:</h4>
<ul>
<li><strong>Why multi-channel touchpoints matter.</strong> How audience journeys have changed, and the compounding value of campaigns that reach across these.</li>
<li><strong>Common challenges.</strong> Why effective multi-channel campaigns are so hard to execute, and the core issues that block a strong execution.</li>
<li><strong>The checklist.</strong> The building blocks of a strong cross-channel inbound campaign.</li>
<li><strong>Continuous improvement.</strong> Maintaining a consistent campaign, improving performance, and next steps.</li>
</ul>
</aside>
<div class="gn-speakers gn-reveal">
<h3 class="gn-speakers__title">Speakers</h3>
<div class="gn-speakers__grid">
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Rachel Owen</span>
<span class="gn-speaker__role">Senior Director of Planning · M&C Saatchi Performance</span>
<a href="https://www.linkedin.com/in/rachel-owen-57462a36/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
</div>
</div>
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Claire James</span>
<span class="gn-speaker__role">Head of Client Service · Skout PR</span>
<a href="https://www.linkedin.com/in/claire-james-9463bab/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
</div>
</div>
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Andy Warner</span>
<span class="gn-speaker__role">Performance Director · TrunkBBI</span>
<a href="https://www.linkedin.com/in/andrewjwarner/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
</div>
</div>
<div class="gn-speaker">
<div class="gn-speaker__info">
<span class="gn-speaker__name">Callum Corrigan</span>
<span class="gn-speaker__role">Head of SEO · Flaunt Digital</span>
<a href="https://www.linkedin.com/in/callum-corrigan-130b9017a/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
</div>
</div>
</div>
</div>
<p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p>
</div></div>
<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
<li class="gn-related__item">
<a href="/articles/impactful-inbound-building-consistent-and-engaging-cross-channel-campaigns" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Impactful Inbound - Building Consistent and Engaging Cross-Channel Campaigns</span>
<span class="gn-related__excerpt">Agencies share a practical checklist covering creative consistency, SEO, targeting, and continuous improvement to build inbound campaigns th</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/round-up-the-fundamentals-of-a-great-cross-channel-inbound-campaign" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Round-up: The Fundamentals of a Great Cross-Channel Inbound Campaign</span>
<span class="gn-related__excerpt">Four agency experts share the checklist covering consistent creative, SEO, targeting, and KPIs to build a high-converting cross-channel inbo</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/round-up-how-to-execute-a-strong-cross-channel-inbound-campaign" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Round-up: How to Execute a Strong Cross-Channel Inbound Campaign</span>
<span class="gn-related__excerpt">Experts from MC Saatchi, Skout PR, and Flaunt Digital share the exact checklist agencies need to align channels, fix funnel gaps, and lift c</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/mutual-success-getting-the-best-from-your-agency-relationships" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Mutual Success: Getting the best from your Agency Relationships</span>
<span class="gn-related__excerpt">Senior marketing leaders share frameworks for agency selection, performance benchmarking, and building partnerships that deliver at every st</span>
</a>
</li>
</ul>
</aside>
.svg){kind=icon}
%252520(1).png)
.png)
%252520(1).png)
