<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc9dd94d00ddfd0cad80_outside-in-2520-2520cultivating-2520an-2520internal-2520culture-2520wi.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Outside-In - Cultivating an Internal Culture with an External Team</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>26 July 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Tue, 26 Jul 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">'We're an extension of the team'. It's something leaders hear a lot when speaking to potential new agencies, freelancers or otherwise. However, building a strong team culture is often a little more complicated.</p> <p class="gn-reveal">If you're looking to supercharge your business resource and build more effective, successful relationships with your external support, this is the session for you.</p> <p class="gn-reveal">In this interactive virtual workshop, our senior marketing leaders will share their best guidance, experience and processes for cultivating a strong team culture across both in-house and external members of your team.</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Emily Vandervell-Thomas</span> <span class="gn-speaker__role">Head of Marketing &amp; Brand · Fasthosts</span> <a href="https://www.linkedin.com/in/emily-vandervell-thomas/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Nikki Dixon</span> <span class="gn-speaker__role">Marketing Director · Daniel Thwaites</span> <a href="https://www.linkedin.com/in/nikki-dixon-bb05a4a/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Sally Rasmussen</span> <span class="gn-speaker__role">Industry Leader</span> <a href="https://www.linkedin.com/in/sally-rasmussen-716481139/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key points on the agenda</h4> <ul> <li><strong>Getting started.</strong> Finding external support that fits your communication, process and culture.</li> <li><strong>Cultivating a culture.</strong> Processes, tools and tips for maintaining a strong relationship with external resource, including virtual or remote support.</li> <li><strong>Overcoming challenges.</strong> Evaluating buy-in across your teams, overcoming roadblocks, and addressing issues or conflicts between your team members.</li> <li><strong>Mutual success.</strong> The tangible benefits of a strong cross-team culture, reviewing performance, and the key to success.</li> </ul> </aside> <p class="gn-reveal">This limited workshop session will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/roi-101-driving-buy-in-for-your-strategy-with-cross-team-collaboration" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">ROI 101 - Driving Buy-In for your Strategy with Cross-Team Collaboration</span> <span class="gn-related__excerpt">Senior marketing leaders share tactics for board approval, stakeholder engagement, and proving ROI across your organisation. Get the framewo</span> </a> </li> <li class="gn-related__item"> <a href="/articles/leadership-panel---maximising-your-marketing-budget-with-in-house-and-external-support" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Leadership Panel - Maximising your Marketing Budget with In-house and External Support</span> <span class="gn-related__excerpt">Senior brand leaders share how to frame resources, build the right team structure, and future-proof marketing growth for maximum budget impa</span> </a> </li> <li class="gn-related__item"> <a href="/articles/mutual-success-getting-the-best-from-your-agency-relationships" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Mutual Success: Getting the best from your Agency Relationships</span> <span class="gn-related__excerpt">Senior marketing leaders share frameworks for agency selection, performance benchmarking, and building partnerships that deliver at every st</span> </a> </li> <li class="gn-related__item"> <a href="/articles/mutual-success-getting-the-best-from-your-marketing-agency-relationships" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Mutual Success - Getting the Best from your Marketing Agency Relationships</span> <span class="gn-related__excerpt">Senior marketing leaders share how to outsource smarter, run tighter appointments, and benchmark agency performance for stronger, mutual res</span> </a> </li> </ul> </aside>