<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc969ee68bd1541ee18d_event-20headers-20.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Harmonise Brand Loyalty at the Royal Albert Hall</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>13 March 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 13 Mar 2024 · 12:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Royal Albert Hall - Kensington Gore, London, SW7 2AP</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div><a href="https://www.fountainpartnership.co.uk/about/events/harmonise-brand-loyalty-at-the-royal-albert-hall/" class="gn-register-cta" target="_blank" rel="noopener">Register</a></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Join us, and guest speaker, <a href="https://www.linkedin.com/in/matthew-burgess-2a65331b3/" target="_blank"><strong>Matthew Burgess</strong></a> from <a href="https://www.greenpeople.co.uk/" target="_blank"><strong>Green People</strong></a>, an ethical beauty brand for a guided tour of the <strong>Royal Albert Hall</strong>.</p> <p class="gn-reveal">With lunch at <strong>Verdi Italian Kitchen</strong>, immerse yourself in the grandeur of this iconic venue with a one-hour private tour. Experience the history and majesty that sets the stage for this exciting event, after all the <strong>Royal Albert Hall</strong> has welcomed loyal visitors for over 150 years.</p> <p class="gn-reveal"><strong>Matthew</strong> will share his valuable insights into building customer loyalty and enhancing retention strategies. Although founded in the ecommerce sector, these strategies can work in other verticals too.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>What Green People and the team will cover:</h4> <ul> <li><strong>85% retention rate.</strong> The Green People methodology highlights for achieving an 85% retention rate.</li> <li><strong>Reducing churn.</strong> Tips for reducing subscription churn in competitive markets.</li> <li><strong>360 retention strategy.</strong> Why focusing on a 360 retention strategy is key, the danger of relying on limited channels.</li> <li><strong>Tools and automation.</strong> The best tools and automation for retention.</li> <li><strong>Surprise and delight.</strong> Surprise and delight strategies to keep your customers engaged.</li> <li><strong>Data and lifetime value.</strong> How to use data to maximise lifetime value.</li> </ul> </aside> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What to expect</div> <h4>What to expect:</h4> <ul> <li><strong>Network.</strong> Network with professionals in similar sectors.</li> <li><strong>Practical knowledge.</strong> Gain practical knowledge from Green People on creating loyalty which results in retaining customers in a highly competitive market.</li> <li><strong>Collaboration.</strong> Explore opportunities for collaboration and growth.</li> <li><strong>Lunch and drinks.</strong> Delicious lunch and drinks.</li> </ul> </aside> <p class="gn-reveal"><em>THIS EVENT IS HOSTED BY A MEMBER OF OUR AGENCY NETWORK - TO PURCHASE YOUR TICKET, PLEASE VISIT THE EVENT PAGE <a href="https://www.fountainpartnership.co.uk/about/events/harmonise-brand-loyalty-at-the-royal-albert-hall/" target="_blank"><strong>HERE.</strong></a></em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/against-the-grain-gousto" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Against the Grain: Gousto</span> <span class="gn-related__excerpt">Katie Rosen reveals how Gousto&#39;s in-house creative team drives audience growth, brand loyalty, and the thinking behind the Steal the Show ca</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-brand-loyalty-why-it-matters-how-to-measure-and-routes-to-success" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: Brand Loyalty - Why It Matters, How to Measure, and Routes to Success</span> <span class="gn-related__excerpt">Experts reveal how authenticity, audience connection, and experience reduce churn. A framework for agencies advising brands on loyalty strat</span> </a> </li> <li class="gn-related__item"> <a href="/articles/ai-in-marketing---the-dos-and-donts-for-success" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">AI in Marketing - The Dos and Don&#39;ts for Success</span> <span class="gn-related__excerpt">Avoid data privacy pitfalls and unchecked automation. Jaywing reveals where AI adds real value in agency marketing and how to balance it wit</span> </a> </li> <li class="gn-related__item"> <a href="/articles/turning-one-time-buyers-into-returning-customers-by-daydot" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Turning one-time buyers into returning customers by Daydot</span> <span class="gn-related__excerpt">Daydot&#39;s panel explores subscription retention, customer lifetime value, personalisation, and omni-channel strategy to unlock revenue from e</span> </a> </li> </ul> </aside>