<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa70e72b7958dd801aa05e_event-banner-68f79e549cecb601802629.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title">Share your Expertise: Panel Opportunity 13th November 2025</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>20 October 2025</span> <span class="pip"></span> <span>3 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">Speaker Opportunity</h2> <p class="gn-lede gn-reveal">Artificial intelligence is no longer a futuristic concept in marketing, it's here &amp; it is rapidly transforming how agencies and brands deliver personalised customer experiences.</p> <p class="gn-reveal"><strong>Event Date:</strong> Thursday 13th November 2025</p> <p class="gn-reveal"><strong>Format:</strong> Virtual Panel Discussion (1 hour, hosted via Microsoft Teams)</p> <p class="gn-reveal"><strong>Moderator:</strong> Russell Oakley, MD &amp; Co-Founder, The GO Network</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Event Overview</h2> <p class="gn-reveal">But while AI promises efficiency and scale, success depends on the right combination of data, human creativity, and strategy.</p> <p class="gn-reveal">In this session, we'll bring together leading agency experts to explore how AI is being used right now to deliver smarter targeting, personalised content, and measurable performance improvements for brands.</p> <p class="gn-reveal">From predictive analytics and automation to data infrastructure and creative decision-making, this discussion will showcase how agencies are using AI to make personalisation work in practice.</p> <p class="gn-reveal">The conversation will be hosted by <strong>Russell Oakley</strong> and feature agency leaders who can offer <strong>real-world insight</strong> into how AI-driven personalisation is being delivered today, and where the biggest opportunities (and risks) lie for marketers in 2026.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">What the Session Will Cover</h2> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Topics on the table</h4> <ul> <li><strong>Personalisation at speed and scale.</strong> How agencies are using AI to deliver personalisation at speed and scale.</li> <li><strong>Balancing automation with creativity</strong> and the role of human judgment.</li> <li><strong>Tools, data infrastructure, and workflows</strong> needed to make AI personalisation effective.</li> <li><strong>Common mistakes brands make</strong> when trying to implement AI-driven targeting.</li> <li><strong>Measuring impact.</strong> How to measure AI's impact on performance and engagement.</li> <li><strong>Future trends</strong> shaping the next wave of AI in digital marketing.</li> </ul> </aside> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Who We're Looking For</h2> <p class="gn-reveal">We're inviting <strong>senior agency leaders</strong> to join this panel, ideally those who can speak confidently and share case studies or real experience in one or more of the following areas:</p> <p class="gn-reveal">We're looking for agency leaders with <strong>hands-on experience in applying AI and data-led personalisation</strong> within marketing, creative, or technology delivery. Ideal contributors will be able to share practical insights, lessons learned, and tangible examples of success from their work with clients.</p> <h3 class="gn-reveal">Ideal speaker profiles include:</h3> <p class="gn-reveal">You might be someone who has:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Ideal profiles</div> <h4>You might be someone who has:</h4> <ul> <li><strong>Implemented AI or machine learning tools</strong> to improve campaign targeting, content, or customer experience.</li> <li><strong>Designed or delivered data-driven strategies</strong> that personalise brand communications at scale.</li> <li><strong>Balanced automation with creativity</strong> in digital or performance marketing environments.</li> <li><strong>Led innovation initiatives,</strong> technology adoption, or strategic transformation within your agency.</li> <li><strong>Worked directly with brand teams</strong> to integrate AI solutions into real-world marketing campaigns.</li> </ul> </aside> <p class="gn-reveal">This is a <strong>panel discussion</strong>, not a presentation. We're looking for people who can bring real stories and examples around challenges, and successes and who are comfortable discussing what's working (and what isn't) in AI-led personalisation today.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">About the Event Format</h2> <p class="gn-reveal"><strong>Duration:</strong> 1 hour</p> <p class="gn-reveal"><strong>Structure:</strong> 5-minute intro, 40-minute panel discussion, 10-minute Q&amp;A, 5-minute wrap-up.</p> <p class="gn-reveal"><strong>Location:</strong> Virtual (Microsoft Teams)</p> <p class="gn-reveal"><strong>Audience:</strong> A mix of agency peers, brand marketers, and prospective members across The GO Network community.</p> <p class="gn-reveal"><strong>Follow-Up:</strong> A recording of the event and summary article will be published on The GO Network website and Community Hub post-event.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Interested in Speaking?</h2> <p class="gn-reveal">If your agency has experience in using AI to drive personalisation, we'd love to hear from you.</p> <p class="gn-reveal">Please <strong>complete the short form below</strong> to express your interest, our Partnerships and Marketing teams will be in touch to confirm speaker line-up and next steps.</p> </div></div>