<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc938e891f8e694ef2f8_dodging-20the-20drift.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Dodging the Drift - How Marketers Can Manage Successful Web Build Projects</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>1 February 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 1 Feb 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">In this virtual session, we'll explore the <strong>common mistakes that lead to such prevalent 'project drift' in web builds</strong>, what in-house teams need to consider ahead of time, and the <strong>overlooked opportunities</strong> to engage with external support early on to ensure success.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the Agenda</div> <h4>On the Agenda</h4> <ul> <li><strong>Why projects drift.</strong> The major blockers that in-house teams face that lead to drawn-out, cumbersome web build projects</li> <li><strong>Exploring the options.</strong> What to consider before you invest in a web build project, setting priorities, and calculating timelines</li> <li><strong>Best practise.</strong> Practical advice for managing a successful web build project with external support, and guidance for overcoming common issues</li> <li><strong>Q&amp;A with our experts</strong></li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Adam Davey</span> <span class="gn-speaker__role">Director of Technology · Candyspace</span> <a href="https://www.linkedin.com/in/ACoAABki55ABhP4ZlFJ2Q_0ZgSqFKpiLH92GA1s" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Nadine Clarke</span> <span class="gn-speaker__role">Strategy Partner · Tangent</span> <a href="https://www.linkedin.com/in/ACoAAABxwQwBcdRfsmKeSLK6cdwskdufoUeUGwY" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Oliver Picton</span> <span class="gn-speaker__role">Head of Technical · Enjoy Digital</span> <a href="https://www.linkedin.com/in/ACoAAALlaxIBlbfTIbuoed41IeZzWxLEEKHPeUw" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Scott Lenik</span> <span class="gn-speaker__role">CEO · Neverbland®</span> <a href="https://www.linkedin.com/in/ACoAAABp3HcBl422AQTXtwLT9pc4b3kDug2Y7Rs" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Pree Bissessur</span> <span class="gn-speaker__role">Senior Digital Project Manager · Digit</span> <a href="https://www.linkedin.com/in/pree-bissessur/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/how-to-de-risk-your-next-web-project-and-deliver-ultimate-success" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How to De-risk your Next Web Project and Deliver Ultimate Success</span> <span class="gn-related__excerpt">Leaders from HSBC, LNER, and Dechra share proven strategies to spot early trouble signs and deliver web projects on time, on budget, and on </span> </a> </li> <li class="gn-related__item"> <a href="/articles/upping-the-investment---how-to-get-buy-in-for-marketing-agency-support-from-your-c-suite-0n9gn" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Upping the Investment - How to Get Buy-in for Marketing Agency Support from your C-suite</span> <span class="gn-related__excerpt">Tie agency proposals to business goals and win C-suite approval faster. 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