<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa6bd04111e09020ba63f4_6908b13e5760ee10ceb16a49_1686829899035.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Designing for Diversity: Building Brands That Speak to Everyone</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>19 March 2026</span> <span class="pip"></span> <span>4 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 19 Mar 2026 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">A live agency-led panel on how inclusive design and diverse creative processes help brands connect authentically with wider audiences, create better work, and build long-term loyalty.</p> <div class="gn-reveal" data-rt-embed-type='true'><div style="max-width:900px; 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} } </style> <!-- STICKY CTA BAR --> <div class="go-sticky"> <div style="display:flex; align-items:center; justify-content:space-between; gap:12px; flex-wrap:wrap;"> <div style="font-size:14px; opacity:0.95;"> <strong style="color:#45ac62;">Designing for Diversity: Building Brands That Speak to Everyone</strong> <span style="opacity:0.8;">• 19th March 2026 • 9:00am UK</span> </div> <a href="#register" style=" display:inline-block; text-decoration:none; background:#45ac62; color:#ffffff; font-weight:800; padding:10px 14px; border-radius:10px; box-shadow:0 10px 30px rgba(69,172,98,0.35); white-space:nowrap; ">Register</a> </div> </div> <!-- EVENT META --> <div style="margin:0 0 18px 0;"> <div style="display:flex; align-items:flex-start; gap:10px; margin:0 0 10px 0;"> <span style="width:22px; display:inline-block;">📅</span> <div><strong style="color:#45ac62;">Date:</strong> 19th March 2026</div> </div> <div style="display:flex; align-items:flex-start; gap:10px; margin:0 0 10px 0;"> <span style="width:22px; display:inline-block;">🕒</span> <div><strong style="color:#45ac62;">Time:</strong> 9:00am - 10:00am (UK time)</div> </div> <div style="display:flex; align-items:flex-start; gap:10px; margin:0 0 10px 0;"> <span style="width:22px; display:inline-block;">💻</span> <div><strong style="color:#45ac62;">Format:</strong> Agency panel led discussion on Microsoft Teams</div> </div> <div style="display:flex; align-items:flex-start; gap:10px; margin:0;"> <span style="width:22px; display:inline-block;">🎙</span> <div><strong style="color:#45ac62;">Host:</strong> The GO Network</div> </div> </div> <hr class="go-divider"> <!-- TITLE + ONE-LINER --> <h2 style="margin:0 0 10px 0; color:#45ac62; font-size:24px; line-height:1.25;"> Designing for Diversity: Building Brands That Speak to Everyone </h2> <p style="margin:0 0 14px 0; font-size:18px; font-weight:600;"> A live agency-led panel on how inclusive design and diverse creative processes help brands connect authentically with wider audiences, create better work, and build long-term loyalty. </p> <!-- OVERVIEW --> <div class="go-overview"> <p> This panel discussion explores how inclusive design and diverse creative processes help brands connect authentically with wider audiences and build long-term loyalty. </p> <p> Hosted by The GO Network, this live agency-led discussion will look at what inclusive design really means beyond representation, how diversity in creative teams leads to more resonant work, and the commercial impact of inclusive branding and communication. </p> <p> You'll hear real examples of brands that have made inclusion central to their creative process, alongside practical advice on how to avoid tokenism and build authenticity into every stage of design. </p> <p> If you are a marketer, creative, or brand leader looking to create work that truly reflects your audience, this session will offer tangible ways to design for diversity, not just talk about it. </p> </div> <hr class="go-divider"> <!-- WHO SHOULD ATTEND --> <h3 style="color:#45ac62; margin:0 0 10px 0;">Who Should Attend</h3> <div style="margin:0 0 6px 0; opacity:0.95;"> Built for marketers, creatives, brand leaders, and agency teams who want to create more inclusive work, avoid tokenism, and understand how inclusive design can strengthen both brand relevance and business impact. </div> <div style="margin-top:10px;"> <span class="go-chip">Brand marketers</span> <span class="go-chip">Creative leaders</span> <span class="go-chip">Design teams</span> <span class="go-chip">Brand managers</span> <span class="go-chip">Agency strategists</span> <span class="go-chip">Comms leaders</span> </div> <hr class="go-divider"> <!-- PANEL --> <h3 style="color:#45ac62; margin:0 0 16px 0;">Panel</h3> <div style="display:flex; flex-direction:column; gap:16px;"> <div class="go-speaker"> <img src="https://media.licdn.com/dms/image/v2/D5603AQGonpQLfO6seQ/profile-displayphoto-shrink_800_800/B56ZYA9kvCHoAg-/0/1743772864044?e=1775088000&v=beta&t=FyHxt2XIv7cKWnbhywGs9PhUvwZDXyJuFltK1drbt3s" alt="Amy Gilmore headshot"> <div> <div style="font-weight:900; font-size:20px;">Amy Gilmore</div> <div style="opacity:0.9; margin:6px 0 8px 0;"> Strategy Partner - Untangld </div> <a href="https://www.linkedin.com/in/amywitter/" target="_blank" rel="noopener">LinkedIn →</a> </div> </div> <div class="go-speaker"> <img src="https://media.licdn.com/dms/image/v2/D4E03AQG0GUOXgD_2ew/profile-displayphoto-crop_800_800/B4EZpONzldIUAI-/0/1762248848475?e=1775088000&v=beta&t=-s26hfKndk0bMdJYMmGdVXe72N5KEbL6m-bgdY7Gyv8" alt="Kathryn Ellis headshot"> <div> <div style="font-weight:900; font-size:20px;">Kathryn Ellis</div> <div style="opacity:0.9; margin:6px 0 8px 0;"> Group Strategy Director - Audience Collective </div> <a href="https://www.linkedin.com/in/kathryn-ellis-56026819/" target="_blank" rel="noopener">LinkedIn →</a> </div> </div> <div class="go-speaker"> <img src="https://media.licdn.com/dms/image/v2/D4E03AQG_-g2y7wnKmQ/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1665048130188?e=1775088000&v=beta&t=y20ig704ic1saxFm9sOQo-mLcEYu6k4V6_8BsLG6C78" alt="Kelly Broomhead headshot"> <div> <div style="font-weight:900; font-size:20px;">Kelly Broomhead</div> <div style="opacity:0.9; margin:6px 0 8px 0;"> Senior Client Director - Born Ugly </div> <a href="https://www.linkedin.com/in/kelly-broomhead-74658622/" target="_blank" rel="noopener">LinkedIn →</a> </div> </div> </div> <hr class="go-divider"> <!-- WHAT WE WILL COVER --> <h3 style="color:#45ac62; margin:0 0 14px 0;">What We Will Cover</h3> <details class="go-acc"> <summary><span>What inclusive design really means, beyond representation</span><span class="go-chevron">▶</span></summary> <div class="go-acc-content"><div class="go-acc-inner"> A clearer definition of inclusive design that goes deeper than surface-level visibility and looks at systems, language, and experience. </div></div> </details> <details class="go-acc"> <summary><span>How diversity in creative teams leads to more resonant, effective work</span><span class="go-chevron">▶</span></summary> <div class="go-acc-content"><div class="go-acc-inner"> Why diversity of thought inside the team often leads to stronger ideas, better audience understanding, and more effective creative outcomes. </div></div> </details> <details class="go-acc"> <summary><span>The commercial impact of inclusive branding and communication</span><span class="go-chevron">▶</span></summary> <div class="go-acc-content"><div class="go-acc-inner"> How inclusivity can support brand equity, deepen audience connection, and contribute to long-term commercial value. </div></div> </details> <details class="go-acc"> <summary><span>Real examples of brands making inclusion central to their creative process</span><span class="go-chevron">▶</span></summary> <div class="go-acc-content"><div class="go-acc-inner"> Practical examples of inclusive design in action, and what other brands can learn from the way those decisions were made. </div></div> </details> <details class="go-acc" style="margin-bottom:0;"> <summary><span>How to avoid tokenism and build authenticity into every stage of design</span><span class="go-chevron">▶</span></summary> <div class="go-acc-content"><div class="go-acc-inner"> What it takes to move beyond box-ticking and build inclusion into strategy, process, messaging, and final execution. </div></div> </details> <script> (function () { var accs = Array.prototype.slice.call(document.querySelectorAll('details.go-acc')); if (!accs.length) return; accs.forEach(function (d) { d.addEventListener('toggle', function () { if (!d.open) return; accs.forEach(function (other) { if (other !== d && other.open) other.open = false; }); }); }); })(); </script> <hr class="go-divider"> <!-- SESSION FORMAT --> <h3 style="color:#45ac62; margin:0 0 10px 0;">Session Format</h3> <div style="opacity:0.95;"> This will be an interactive Q&amp;A-style panel discussion, with open conversation between panellists and space for audience questions throughout the session. </div> <hr class="go-divider"> <!-- RUNNING ORDER --> <h3 style="color:#45ac62; margin:0 0 10px 0;">Running Order</h3> <div class="go-run"> <div class="go-run-row"> <div class="go-run-time">08:45 – 09:00 AM</div> <div class="go-run-body"> <strong>Speakers + The GO Network team:</strong> Tech Checks </div> </div> <div class="go-run-row"> <div class="go-run-time">09:00 – 09:10 AM</div> <div class="go-run-body"> <strong>Audience:</strong> admitted entrance.<br> <strong>GO Moderator:</strong> Setting the Scene: Intro GO, The Panel (Speakers), The Topic </div> </div> <div class="go-run-row"> <div class="go-run-time">09:10 – 09:55 AM</div> <div class="go-run-body"> <strong>Panel Discussion &amp; Q&amp;A:</strong> GO Moderator will guide the session and keep it flowing </div> </div> <div class="go-run-row"> <div class="go-run-time">09:55 – 10:00 AM</div> <div class="go-run-body"> <strong>Moderator:</strong> Closing remarks – Summary of takeaways </div> </div> </div> <hr class="go-divider"> <!-- CTA --> <h3 style="margin:0 0 10px 0;">Why Attend</h3> <p style="margin:0 0 10px 0;"> You will leave with practical ways to design more inclusively, build stronger creative processes, and create work that connects more authentically with wider audiences. </p> <p style="margin:0; font-weight:800;"> Places are limited. Register now to secure your spot. </p> <!-- ANCHOR TARGET --> <div id="register" style="height:10px;"></div> </div></div> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/playback-designing-for-diversity-building-brands-that-speak-to-everyone" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Designing for Diversity: Building Brands That Speak to Everyone</span> <span class="gn-related__excerpt">Watch this on-demand panel to see how diverse creative processes help agencies build authentic audience connections, stronger work, and long</span> </a> </li> <li class="gn-related__item"> <a href="/articles/share-your-expertise-panel-opportunity-19th-march-2026" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Share your Expertise: Panel Opportunity 19th March 2026</span> <span class="gn-related__excerpt">Agency leaders and creative directors: apply to join a virtual panel on inclusive branding, diversity in design, and building campaigns that</span> </a> </li> <li class="gn-related__item"> <a href="/articles/community-by-design-how-brands-build-loyal-audiences-through-purpose-and-connection" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Community by Design: How Brands Build Loyal Audiences Through Purpose and Connection</span> <span class="gn-related__excerpt">Senior brand leaders share how purpose, authenticity, and owned platforms drive loyalty, advocacy, and measurable community-led growth in 20</span> </a> </li> <li class="gn-related__item"> <a href="/articles/building-a-brand-with-impact-investing-in-awareness-channels" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Building a Brand with Impact: When and where to invest in Awareness</span> <span class="gn-related__excerpt">TV, radio, and OOH don&#39;t have to feel like a gamble. Agency experts break down real ATL costs, long-term ROI thinking, and how to build an a</span> </a> </li> </ul> </aside>
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