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<span class="gn-kicker"><span class="dot"></span>Intelligence</span>
<h1 class="gn-title">27th Oct to 2nd Nov 2025: Agency Moves & Public Sector RFPs</h1>
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<strong>The GO Network</strong>
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<span>3 November 2025</span>
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<span>6 min read</span>
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<p class="gn-lede gn-reveal">This week's edition of Weekly Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK between 27th Oct and 2nd Nov 2025.</p>
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<span class="gn-list-item__num">#01</span>
<h3 class="gn-list-item__title">GroceryAid names Fold7 as first creative partner</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Charity</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Strategy & creative platform</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Oct 2025</span>
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<p class="gn-reveal">GroceryAid has appointed Fold7 as its first-ever advertising agency partner to reposition the charity's perception within the sector. The agency will develop a long-term creative platform to highlight the emotional, practical and financial support it provides to grocery workers, shifting focus away from its high-profile fundraising events such as Barcode Festival.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4470ce6d9c4f6019cff_69fcb43b2d245c5e9fb4bf50_groceryaid-logo-6908e7a4491cd364578874.jpeg" alt="GroceryAid logo"></div>
<figcaption>GroceryAid appoints Fold7 as its first-ever advertising agency partner.</figcaption>
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<span class="gn-list-item__num">#02</span>
<h3 class="gn-list-item__title">InPost UK appoints UM as media AOR</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> E-commerce logistics</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media planning, audience strategy, research</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Oct 2025</span>
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<p class="gn-reveal">InPost UK has named UM, part of IPG Mediabrands, as its agency of record for media planning and audience strategy following a competitive review. The agency will lead an integrated comms strategy to build brand awareness and strengthen customer relationships as InPost expands its Send and parcel services in the UK.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4460ce6d9c4f6019cd7_69fcb43cc20652951fd76562_inpost-hero-1087-6908e7a415255949033543.jpeg" alt="InPost UK"></div>
<figcaption>InPost UK names UM as media agency of record following a competitive review.</figcaption>
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<span class="gn-list-item__num">#03</span>
<h3 class="gn-list-item__title">Ashi Group awards creative across Anglian, Safestyle, and Everest to The Gate</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Home Improvement</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Brand advertising - TV, digital, social</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Oct 2025</span>
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<p class="gn-reveal">MSQ's The Gate has been appointed to handle creative for Ashi Group's trio of well-known brands, Anglian Home Improvements, Safestyle, and Everest, following a competitive pitch. The agency will deliver fresh advertising across TV, digital and social, reviving three of Britain's best-known home improvement names and positioning them for renewed category leadership.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4460ce6d9c4f6019ce1_69fcb43c1a1eca9837183f62_download-6908e7a3e52dd737570067.webp" alt="Ashi Group brands"></div>
<figcaption>The Gate appointed to handle creative for Anglian Home Improvements, Safestyle, and Everest following a competitive pitch.</figcaption>
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<span class="gn-list-item__num">#04</span>
<h3 class="gn-list-item__title">Hurtigruten sails with Roast for SEO</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Travel - Cruise</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> SEO and digital presence</span>
<span class="gn-list-item__pill"><strong>Source:</strong> LBBOnline</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Oct 2025</span>
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<p class="gn-reveal">Norwegian adventure cruise company Hurtigruten has selected Roast to strengthen its digital footprint through SEO and performance optimisation. The appointment aims to enhance the brand's discoverability, visibility, and content authority as it seeks to capture growing demand for sustainable and experiential travel.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4460ce6d9c4f6019cdd_69fcb43cbdca850b74ea51fe_1-hjorundfjord-norway-hgr-141715-photo-fabrice-milochau-2-6908e7a4137cc659554877.avif" alt="Hurtigruten cruise"></div>
<figcaption>Hurtigruten selects Roast to strengthen its digital footprint through SEO and performance optimisation.</figcaption>
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<span class="gn-list-item__num">#05</span>
<h3 class="gn-list-item__title">Kenji taps If to launch on TikTok Shop</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Retail - Homeware, stationery, accessories</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Brand comms, social commerce</span>
<span class="gn-list-item__pill"><strong>Source:</strong> LBBOnline</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Oct 2025</span>
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<p class="gn-reveal">Brand comms agency If has been appointed by Asian-inspired lifestyle retailer Kenji to lead its launch on TikTok Shop. The partnership will centre on creative campaigns, product storytelling and influencer collaborations aimed at driving social commerce growth and brand awareness among Gen Z consumers.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4460ce6d9c4f6019cee_69fcb43dbdca850b74ea523f_gl2-5846-6908e7a4488f4538967448.jpeg" alt="Kenji lifestyle retailer"></div>
<figcaption>If appointed by Kenji to lead its launch on TikTok Shop.</figcaption>
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<span class="gn-list-item__num">#06</span>
<h3 class="gn-list-item__title">Veetee appoints Finn as lead creative</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG - Rice, noodles, pasta</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated creative - ATL, social, community, influencer</span>
<span class="gn-list-item__pill"><strong>Source:</strong> MarketingBeat</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Oct 2025</span>
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<p class="gn-reveal">Leeds-based agency Finn has been named Veetee's lead creative agency, handling integrated campaigns across its master brand, steam-filtered rice and noodle ranges. The agency will lead the brand's 2026 marketing push, spanning ATL advertising, social media, community management and influencer partnerships to drive category leadership and household penetration.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4470ce6d9c4f6019cfa_69fcb43df22509d971f414b3_share-6908e7a44071d989880939.png" alt="Veetee brand"></div>
<figcaption>Leeds-based Finn named Veetee's lead creative agency for its 2026 marketing push.</figcaption>
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<span class="gn-list-item__num">#07</span>
<h3 class="gn-list-item__title">Philips Hue hires Tin Man for global PR</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Smart home - Lighting</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Global PR & events</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Oct 2025</span>
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<p class="gn-reveal">Tin Man Communications has been appointed by Signify to manage global PR for Philips Hue following a three-way pitch. The brief spans brand storytelling, global campaign amplification and reputation management, aiming to emotionally connect consumers with the role of light in shaping mood and wellbeing.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4470ce6d9c4f6019eb9_69fcb43e2d2809fea5412ef8_feature1-655555759-e1691440528118-6908e7a4f0e70947767505.webp" alt="Philips Hue lighting"></div>
<figcaption>Tin Man Communications appointed by Signify to manage global PR for Philips Hue following a three-way pitch.</figcaption>
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<span class="gn-list-item__num">#08</span>
<h3 class="gn-list-item__title">8x8 selects SourceCode as global PR AOR</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> B2B SaaS</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Corporate and tech PR - North America & Europe</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Oct 2025</span>
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<p class="gn-reveal">US-headquartered tech company 8x8 has chosen SourceCode Communications as its PR agency of record across North America and Europe. The agency will support the brand's repositioning around its integrated AI-enabled communications platform, driving executive visibility and sector leadership through tech and business media engagement.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4470ce6d9c4f6019eb6_69fcb43f3577f227cab4f39e_8x8-header-6908e7a514d70161223881.png" alt="8x8 brand"></div>
<figcaption>SourceCode Communications selected as PR agency of record for 8x8 across North America and Europe.</figcaption>
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<span class="gn-list-item__num">#09</span>
<h3 class="gn-list-item__title">Dubai Watch Week appoints Ruder Finn Atteline</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Events - Luxury horology</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated comms - media, brands, collectors</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Oct 2025</span>
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<p class="gn-reveal">Ruder Finn Atteline has been selected to handle communications for the 10th anniversary of Dubai Watch Week, the region's flagship horology event. The agency will deliver integrated PR, partnerships, and global media strategy to elevate the event's reputation across luxury, design and innovation audiences.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4460ce6d9c4f6019cf1_69fcb4403577f227cab4f56c_hoqqvaqu72pmgxvcveyfw9i1jkoqrlb4eopjaps1-6908e7a441e83134088934.jpeg" alt="Dubai Watch Week"></div>
<figcaption>Ruder Finn Atteline selected for the 10th anniversary of Dubai Watch Week.</figcaption>
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<span class="gn-list-item__num">#10</span>
<h3 class="gn-list-item__title">Remitly hires The Romans on retained UK brief</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Fintech - Money transfer</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer fame & corporate advisory</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Nov 2025</span>
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<p class="gn-reveal">The Romans has secured a retained brief with global money transfer brand Remitly to build UK awareness and deepen trust among diaspora communities. The partnership will deliver integrated creative and corporate campaigns, with the first work "<em>Don't Get Scammed FM</em> featuring Chabuddy G" launching to tackle fraud awareness.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4460ce6d9c4f6019cda_69fcb440cb26a80bfb8cdfce_remitlyexpansionpr-blog-1024x589-6908e7a4132c4979797100.jpeg" alt="Remitly brand"></div>
<figcaption>The Romans secures retained brief with Remitly to build UK awareness among diaspora communities.</figcaption>
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<span class="gn-list-item__num">#11</span>
<h3 class="gn-list-item__title">Intoo UK & Ireland appoints Eden PR</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> HR Consulting</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Thought leadership, media relations, press office</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Oct 2025</span>
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<p class="gn-reveal">HR and outplacement consultancy Intoo UK & Ireland has named Nottingham-based Eden PR to lead its communications strategy. The agency will drive media engagement, coordinate roundtables and publish expert commentary to position the firm as a leader in people development and organisational change.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4470ce6d9c4f6019d34_69fcb441ddaf2ab198e3b081_intoo-services-2024-6908e7a5063e0320222934.png" alt="Intoo UK & Ireland"></div>
<figcaption>Eden PR named to lead communications strategy for HR and outplacement consultancy Intoo UK & Ireland.</figcaption>
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<span class="gn-list-item__num">#12</span>
<h3 class="gn-list-item__title">Pollini at Ladbroke Hall appoints RG2 Communications</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Hospitality - Restaurant</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR, media relations, partnerships</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Oct 2025</span>
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<p class="gn-reveal">Italian fine dining restaurant Pollini has appointed RG2 Communications to manage media relations and brand partnerships. The brief will focus on driving awareness through high-profile media coverage, launch events and influencer engagement around the restaurant's West London opening.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4470ce6d9c4f6019ebf_69fcb442e73405f04430d0ef_pollini-dinner-verjus-ladbroke-hall-6908e7a51852c641493032.jpeg" alt="Pollini at Ladbroke Hall"></div>
<figcaption>RG2 Communications appointed to manage media relations and brand partnerships for Pollini's West London opening.</figcaption>
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<span class="gn-list-item__num">#13</span>
<h3 class="gn-list-item__title">Marella names Trace Publicity for UK press and influencers</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Fashion</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Press office & influencer relations</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Nov 2025</span>
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<p class="gn-reveal">Trace Publicity has been appointed to manage UK press and influencer strategy for Italian fashion brand Marella. The remit focuses on amplifying seasonal collections through high-end editorial placements, influencer activations and strategic brand partnerships.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4470ce6d9c4f6019d0c_69fcb442a58c76d3e2a3fe4e_banner-marella-6908e7a4bf4a9680020190.jpeg" alt="Marella fashion brand"></div>
<figcaption>Trace Publicity appointed to manage UK press and influencer strategy for Marella.</figcaption>
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<span class="gn-list-item__num">#14</span>
<h3 class="gn-list-item__title">Illinois Office of Tourism awards MMGY Global</h3>
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<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Travel - Destination marketing</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR, social, trade representation</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Oct 2025</span>
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<p class="gn-reveal">MMGY Global has been selected as the PR, social media and trade agency for the Illinois Office of Tourism, covering the UK and Ireland markets. The campaign will reposition Illinois as a must-visit destination, highlighting its culture, cuisine and city experiences to drive international visitor growth.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4460ce6d9c4f6019ce8_69fcb44309ffd81873776479_default-large-6908e7a4612be333397098.jpeg" alt="Illinois Office of Tourism"></div>
<figcaption>MMGY Global selected as PR, social media and trade agency for the Illinois Office of Tourism across UK and Ireland markets.</figcaption>
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<span class="gn-list-item__num">#15</span>
<h3 class="gn-list-item__title">Provira selects Milk & Honey for UK comms</h3>
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<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial services - Inheritance advances</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Corporate & consumer finance PR</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Oct 2025</span>
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<p class="gn-reveal">Financial services brand Provira has appointed Milk & Honey to lead its UK communications programme. The agency will build awareness and credibility for the category-disrupting brand, targeting personal finance, legal and adviser audiences with educational and reputation-building content.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4460ce6d9c4f6019ceb_69fcb4430ce6d9c4f6019a37_0x0-6908e7a4627cc998860070.png" alt="Provira brand"></div>
<figcaption>Milk & Honey appointed to lead UK communications for financial services brand Provira.</figcaption>
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<span class="gn-list-item__num">#16</span>
<h3 class="gn-list-item__title">Sara Miller London appoints JV Publicity</h3>
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<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Gifts & homeware</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Press office, influencer & brand comms</span>
<span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Oct 2025</span>
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<p class="gn-reveal">Lifestyle brand Sara Miller London has appointed JV Publicity to oversee UK communications across press and influencer marketing. The partnership aims to boost seasonal visibility through lifestyle features, social campaigns and brand storytelling aligned with the brand's elegant design aesthetic.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4470ce6d9c4f6019d12_69fcb4440ddeb0aececf9e64_the-home-of-interiors-sara-miller-london-home-collection-chelsea-4-scaled-6908e7a4dd9cb198783187.jpeg" alt="Sara Miller London homeware"></div>
<figcaption>JV Publicity appointed to oversee UK communications for Sara Miller London.</figcaption>
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<span class="gn-list-item__num">#17</span>
<h3 class="gn-list-item__title">Avant PR lands trio – Bare Addiction, The Eden Planner, Spin & Yarn</h3>
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<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Beauty, stationery, home</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media & influencer campaigns</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Prolific North</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Oct 2025</span>
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<p class="gn-reveal">Avant PR has announced three new client wins spanning skincare, wellness and interiors. The agency will lead national campaigns for teen skincare brand Bare Addiction, launch The Eden Planner 2026 through editorial and lifestyle press, and manage festive influencer activity for home textiles brand Spin & Yarn.</p>
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<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4470ce6d9c4f6019d09_69fcb4455fd32ca086770f50_whynotgiftclearskinthischristmas-1-6908e7a4a3e31186710044.webp" alt="Bare Addiction skincare"></div>
<figcaption>Avant PR announces three new client wins across skincare, wellness and interiors.</figcaption>
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<span class="gn-list-item__num">#18</span>
<h3 class="gn-list-item__title">Propaganda wins Keys Group, NCM Auctions, and Ecobat Battery</h3>
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<div class="gn-list-item__meta">
<span class="gn-list-item__pill"><strong>Brand Sector:</strong> Healthcare, industrials, B2B services</span>
<span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Brand strategy & transformation</span>
<span class="gn-list-item__pill"><strong>Source:</strong> Prolific North</span>
<span class="gn-list-item__pill"><strong>Published:</strong> Nov 2025</span>
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<p class="gn-reveal">Leeds agency Propaganda has secured three new strategic branding assignments with Keys Group, NCM Auctions and Ecobat Battery. The briefs range from defining Keys Group's post-acquisition positioning to rapid brand transformation for Ecobat following private equity investment, and growth acceleration for NCM Auctions.</p>
<figure class="gn-fig gn-reveal">
<div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb4470ce6d9c4f6019d02_69fcb4450ddeb0aececf9fef_ecobat-batterys-best-practice-principles-6908e7a47b7a1270423620.jpeg" alt="Ecobat Battery"></div>
<figcaption>Leeds agency Propaganda secures three new strategic branding assignments with Keys Group, NCM Auctions and Ecobat Battery.</figcaption>
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<p class="gn-reveal"><em>Check back next week for the latest UK agency appointments and Public Sector RFP opportunities.</em></p>
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