<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc4c60aad00989ab4d41_agency-moves-4th-aug-to-10th-aug-2025-68ac95dfc6c14681623651.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">4th Aug to 10th Aug 2025: Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>11 August 2025</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This week's edition of Weekly Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK between 4th Aug and 10th Aug 2025.</p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Uswitch appoints Wilderness as social media agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Fintech</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social Media</span> <span class="gn-list-item__pill"><strong>Published:</strong> 4 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Beat</span> </div> <p class="gn-reveal">Uswitch has appointed Wilderness as its new social media agency of record ahead of its 25th anniversary campaign. Wilderness will lead Uswitch's organic social strategy on TikTok, Instagram and Facebook, after a competitive process.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc4ad94d00ddfd0c94cc_shutterstock-760642288-1-68a89ac93c9f5236563898.webp" alt="Uswitch appoints Wilderness as social media agency of record"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Mindful Chef appoints The Or as creative agency of record</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 5 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> LBBOnline</span> </div> <p class="gn-reveal">Mindful Chef has appointed The Or as its creative agency of record, following a competitive pitch. The Or will develop Mindful Chef's first brand platform, bringing the purpose-led ethos of the healthy recipe box service to life across campaigns.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc4b66f7a278cd727f56_the-or-3erhaaor-68a89ac98a408401053242.webp" alt="Mindful Chef appoints The Or as creative agency of record"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">OpenAI appoints PHD as global media agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Technology (AI)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying (Global)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 7 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign (US)</span> </div> <p class="gn-reveal">OpenAI has named Omnicom's PHD as its global agency of record for media planning and buying, including the UK market, marking its first consolidated global media appointment.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc4bbd13b9a306d81a5a_openai-office-2025-07-10-10-07-28-68a89ac9587bc869584207.webp" alt="OpenAI appoints PHD as global media agency of record"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">Sauce Shop appoints Fold7 as lead creative agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 8 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Beat</span> </div> <p class="gn-reveal">Sauce Shop, the craft condiment brand, has appointed Fold7 as its lead creative agency. The partnership is expected to focus on building brand awareness and developing a new platform to support the company's next phase of growth.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc4b97a42b0a20145085_sauce-shop-fold7-zy6or9mz-68a89ac985510340546515.webp" alt="Sauce Shop appoints Fold7 as lead creative agency"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Arla Foods appoints Havas as Anchor brand creative agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Drink</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 8 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Beat</span> </div> <p class="gn-reveal">Arla Foods has appointed Havas as the new lead creative agency for Anchor. The appointment follows a competitive pitch process and marks a strategic push to refresh Anchor's brand positioning in the UK market. The campaign work is expected to roll out later in the year.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc4b97a42b0a20145093_hero-asset-68a89ac95ab28090608088.webp" alt="Arla Foods appoints Havas as lead creative agency for Anchor"></div> </figure> </div> <p class="gn-reveal"><em>Check back next week for the latest UK agency appointments and Public Sector RFP opportunities.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/28th-july-to-3rd-aug-2025-agency-moves-public-sector-rfps" class="gn-related__link"> <span class="gn-related__category">Intelligence</span> <span class="gn-related__title">28th July to 3rd Aug 2025 - Agency Moves &amp; Public Sector RFPs</span> <span class="gn-related__excerpt">M&amp;S, Morrisons, PayPal, BMW and more: confirmed pitch wins, agency appointments, and UK public sector RFPs for the week of 28 July 2025.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/8th-sept-to-14th-sept-2025-agency-moves-public-sector-rfps" class="gn-related__link"> <span class="gn-related__category">Intelligence</span> <span class="gn-related__title">8th Sept to 14th Sept 2025: Agency Moves &amp; Public Sector RFPs</span> <span class="gn-related__excerpt">Entain&#39;s £90m shift to PHD, National Grid, IG, loveholidays and public sector RFPs confirmed. 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