<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbc797a42b0a20141ed8_pulse-check-68ac7f12e1840593116072.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">2024/25 Industry Pulse Check Report</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>14 July 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">Why Download the Report?</h2> <p class="gn-lede gn-reveal">This is a must-read for agency leaders who want a <strong>clear pulse on the market</strong> and a deeper understanding of:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>What brands are prioritising and where investment is moving</h4> <ul> <li><strong>What brands are prioritising in their agency partnerships.</strong></li> <li><strong>How other agencies are experiencing shifts in performance, budgets, and collaboration.</strong></li> <li><strong>Where investment is moving across channels and creative formats.</strong></li> <li><strong>What to expect from client-side decision making in the year ahead.</strong></li> </ul> </aside> <h2 class="gn-reveal">Key Sections in the Report</h2> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Inside the report</div> <h4>Key Sections in the Report</h4> <ul> <li><strong>The role and limits of traditional media.</strong></li> <li><strong>What creative formats are delivering results.</strong></li> <li><strong>ROI benchmarks by channel across brands and agencies.</strong></li> <li><strong>Agency vs. brand perspectives on CSR and sustainability.</strong></li> <li><strong>Budget priorities for the year ahead.</strong></li> <li><strong>Practical advice from leaders in The GO Network.</strong></li> </ul> </aside> <h2 class="gn-reveal">What You'll Gain</h2> <p class="gn-reveal">📊 Access the <strong>full dataset</strong> with side-by-side comparisons between agency and brand perspectives.</p> <p class="gn-reveal">📥 Get <strong>analysis and commentary</strong> designed to inform planning for the second half of the year and beyond.</p> <p class="gn-reveal">🔍 See <strong>practical takeaways</strong> that translate research into actionable next steps for your agency.</p> <p class="gn-reveal">The 2024/25 Pulse Check draws on both anonymous and named contributions from across the industry, ensuring a balanced and authentic view of what is really happening in UK marketing today.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/pulse-check-23-major-marketing-communications-statistics-for-2023" class="gn-related__link"> <span class="gn-related__category">Intelligence</span> <span class="gn-related__title">Pulse Check: 23 Major Marketing Communications Statistics for 2023</span> <span class="gn-related__excerpt">Survey data from 150+ agency and in-house leaders covers budgets, outsourcing trends, attribution challenges, and brand loyalty shifts shapi</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pulse-check-the-major-marketing-communications-trends-for-2024-revealed" class="gn-related__link"> <span class="gn-related__category">Intelligence</span> <span class="gn-related__title">Pulse Check: The Major Marketing Communications Trends for 2024, Revealed</span> <span class="gn-related__excerpt">Over 150 agency and in-house leaders share predictions on AI, ROI, attribution, and client-agency relationships shaping marketing strategy t</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pulse-check-whats-your-brands-empathy-score-tone-of-voice-test" class="gn-related__link"> <span class="gn-related__category">Intelligence</span> <span class="gn-related__title">Pulse Check: What&#39;s your brand&#39;s Empathy score?</span> <span class="gn-related__excerpt">Schwa benchmarked empathetic communications across eight banks using readability as a key metric. See which brands led and what agencies can</span> </a> </li> <li class="gn-related__item"> <a href="/articles/pulse-check-b2b-marketing-trends-for-the-next-normal" class="gn-related__link"> <span class="gn-related__category">Intelligence</span> <span class="gn-related__title">Pulse Check: B2B Marketing Trends for the &#39;Next Normal&#39;</span> <span class="gn-related__excerpt">Fox Agency&#39;s ClientSide report reveals how B2B tech brands are tackling culture, comms strategy, and agency partnerships to drive growth pos</span> </a> </li> </ul> </aside>