<div class="gn-article"><div class="gn-hero gn-reveal">
<div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbc797a42b0a20141ed8_pulse-check-68ac7f12e1840593116072.webp" alt=""></div>
<div class="gn-hero__head">
<span class="gn-kicker"><span class="dot"></span>Intelligence</span>
<h1 class="gn-title">2024/25 Industry Pulse Check Report</h1>
<div class="gn-meta">
<strong>The GO Network</strong>
<span class="pip"></span>
<span>14 July 2025</span>
<span class="pip"></span>
<span>1 min read</span>
</div>
</div>
</div>
<div class="gn-body">
<h2 class="gn-reveal">Why Download the Report?</h2>
<p class="gn-lede gn-reveal">This is a must-read for agency leaders who want a <strong>clear pulse on the market</strong> and a deeper understanding of:</p>
<aside class="gn-callout gn-reveal">
<div class="gn-callout__label">What this means for you</div>
<h4>What brands are prioritising and where investment is moving</h4>
<ul>
<li><strong>What brands are prioritising in their agency partnerships.</strong></li>
<li><strong>How other agencies are experiencing shifts in performance, budgets, and collaboration.</strong></li>
<li><strong>Where investment is moving across channels and creative formats.</strong></li>
<li><strong>What to expect from client-side decision making in the year ahead.</strong></li>
</ul>
</aside>
<h2 class="gn-reveal">Key Sections in the Report</h2>
<aside class="gn-callout gn-reveal">
<div class="gn-callout__label">Inside the report</div>
<h4>Key Sections in the Report</h4>
<ul>
<li><strong>The role and limits of traditional media.</strong></li>
<li><strong>What creative formats are delivering results.</strong></li>
<li><strong>ROI benchmarks by channel across brands and agencies.</strong></li>
<li><strong>Agency vs. brand perspectives on CSR and sustainability.</strong></li>
<li><strong>Budget priorities for the year ahead.</strong></li>
<li><strong>Practical advice from leaders in The GO Network.</strong></li>
</ul>
</aside>
<h2 class="gn-reveal">What You'll Gain</h2>
<p class="gn-reveal">📊 Access the <strong>full dataset</strong> with side-by-side comparisons between agency and brand perspectives.</p>
<p class="gn-reveal">📥 Get <strong>analysis and commentary</strong> designed to inform planning for the second half of the year and beyond.</p>
<p class="gn-reveal">🔍 See <strong>practical takeaways</strong> that translate research into actionable next steps for your agency.</p>
<p class="gn-reveal">The 2024/25 Pulse Check draws on both anonymous and named contributions from across the industry, ensuring a balanced and authentic view of what is really happening in UK marketing today.</p>
</div></div>
<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
<li class="gn-related__item">
<a href="/articles/pulse-check-23-major-marketing-communications-statistics-for-2023" class="gn-related__link">
<span class="gn-related__category">Intelligence</span>
<span class="gn-related__title">Pulse Check: 23 Major Marketing Communications Statistics for 2023</span>
<span class="gn-related__excerpt">Survey data from 150+ agency and in-house leaders covers budgets, outsourcing trends, attribution challenges, and brand loyalty shifts shapi</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/pulse-check-the-major-marketing-communications-trends-for-2024-revealed" class="gn-related__link">
<span class="gn-related__category">Intelligence</span>
<span class="gn-related__title">Pulse Check: The Major Marketing Communications Trends for 2024, Revealed</span>
<span class="gn-related__excerpt">Over 150 agency and in-house leaders share predictions on AI, ROI, attribution, and client-agency relationships shaping marketing strategy t</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/pulse-check-whats-your-brands-empathy-score-tone-of-voice-test" class="gn-related__link">
<span class="gn-related__category">Intelligence</span>
<span class="gn-related__title">Pulse Check: What's your brand's Empathy score?</span>
<span class="gn-related__excerpt">Schwa benchmarked empathetic communications across eight banks using readability as a key metric. See which brands led and what agencies can</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/pulse-check-b2b-marketing-trends-for-the-next-normal" class="gn-related__link">
<span class="gn-related__category">Intelligence</span>
<span class="gn-related__title">Pulse Check: B2B Marketing Trends for the 'Next Normal'</span>
<span class="gn-related__excerpt">Fox Agency's ClientSide report reveals how B2B tech brands are tackling culture, comms strategy, and agency partnerships to drive growth pos</span>
</a>
</li>
</ul>
</aside>
