The Deciding Factor
What brand feedback reveals about why one agency gets chosen over another
Download The Deciding Factor, The GO Network's largest analysis of brand feedback to date: 411 feedback records from 207 brands and 165 agencies, gathered through 520 agency searches between January 2025 and November 2026. It is not a formula for winning a pitch. It is a practical look at the evidence brands actually use when they choose one agency over another.
Inside the whitepaper:
What brands cited at each stage of the search: the initial review, the first meeting and the final pitch
Why a great first meeting is not enough on its own, and what brands cited instead
The signals that moved between 2025 and 2026, and how to read them
What to show by discipline, from creative and media to websites and technology
How fit, scale and location shape a brand's confidence in an agency
Two tools you can fill in: an Agency Qualification Guide and a Brand Decision Workbook
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