Winning the Customer: How first-party data is revolutionising the consumer goods sector

In the face of huge disruption in the sector, long-standing consumer goods businesses have recognised a burning need to create direct relationships with their consumers – something that’s been accelerated by the demise of third-party cookies.

As a result, many brands are left wondering how they can continue to create value and maintain customer relationships.

In this report – with insights from key figures across the industry – we look at how brands can use first-party data to revolutionise the way they interact with their customers.

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Download the report to:

• Uncover the biggest challenges consumer goods brands face following the demise of third-party cookies.

• Explore the initiatives senior brand leaders are deploying to obtain more first-party data.

• Discover how the UK's biggest brands are diving actionable insights from data.

• Learn how first-party data is delivering a more personalised experience for customers.

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Download the full report here

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