It's going to be a significant year for Optimizely - Why? In this blog, Adam Davey, Director of Technology at Candyspace shares how Optimizely's new SaaS Core will transform the headless landscape in 2024.
The ongoing investment that the business has made in their platform ecosystem is now clearly reflected in the fact that they have now firmly cemented their position as 2023 - 2024 Leaders in the Gartner Magic Quadrant and Forrester Wave for DXPs. This is a significant achievement considering the fierce competition out there.
So what makes 2024 such a big year for Optimizely?
Headless content management has become a hot topic within the technology industry, providing businesses flexibility and freedom of choice to compose a solution that aligns with their business and customer needs.
Optimizely SaaS Core is the new fully-managed headless version of the Optimizely Content Management System.
Gone is the time-consuming need to maintain patch levels and upgrade paths, now they offer a SaaS product that is always up-to-date, with an API-first, technology-agnostic approach for providing the headless building blocks for an overarching technology solution.
SaaS Core stores content as pure data, absent of presentation, allowing teams to readily reuse content across multiple digital channels using their favoured front end frameworks.
The SaaS Core architecture consists of five key components:
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