In their latest blog, Creature & Co. explore how brands can empower people to care about nature.
The key takeaways for your brand:
1. Narrow the focus.
“Using a narrow focus on the Nature Crisis could provide differentiation in your brand narrative and an opportunity to stand for a cause that will drive affinity and loyalty with consumers.”
2. Find a specific angle that works for your brand.
“The Nature Crisis is a huge topic, covering many different habitats, species and problems. While it’s tempting to take a stand on them all, it’s best to find the specific angle that makes sense for your brand.”
3. Walk the walk.
“Create stories for your brand that you can use to communicate your cause further - switch to nature-friendly cleaning products or install green spaces that encourage wildlife. Could your staff play an active role in restoring local natural habitats?”
4. Inform, inspire, empower.
“Use your influence and reach to educate your audience. Don’t assume they know what the Nature Crisis is, or how it differs from the Climate Crisis – start from the beginning and include all the key facts: the what, where, how and why.”
5. Consider collaborations.
“Who could help you gain traction on this issue, and help you become known for it as a brand? It could be an NGO, charity or an individual who’s known for their work in this space.”
6. Utilise your channels.
“Consider the best formats and channels for your Nature Crisis comms content. Could a short video series work, or an infographic, an interactive story or perhaps a combination of all these, housed within a digital hub?”