When it comes to ‘purpose’ vs ‘mission’ there’s no clear winner - it really does depend on the business. In this blog post, NU Creative explore both approaches in shaping a business strategy to see which makes sense for your company and its audience.
In today's competitive business landscape, it's never been more crucial for brands to stand out and make a lasting impact on their audience. One of the ways to achieve this is by defining and showcasing your company's purpose or mission.
While both concepts share similarities, they also differ in various aspects, and companies might choose one approach over the other to guide their business strategy.
NU Creative explore what they are and their differences.
A purpose-led company is driven by a broader, long-term goal that goes beyond just making a profit. The purpose is often rooted in creating a positive impact on society, the environment, or the industry.
This approach resonates with customers, employees, and stakeholders who share the same values and beliefs. Purpose-led companies are known for fostering strong company culture, higher employee engagement, and long-term customer loyalty.
On the other hand, a mission-led company focuses on a specific objective or goal that defines its reason for existence. The mission is more practical and short-term, guiding the company's strategies, operations, and decision-making. Mission-led companies are often admired for their clarity of vision, strong execution, and ability to quickly adapt to market changes.
There's no one-size-fits-all answer to whether your business should be purpose-led or mission-led. It largely depends on your industry, target audience, company values, and long-term goals.
Defining your business's purpose or mission is a crucial step in building a strong, recognisable brand that resonates with your target audience.
By understanding the differences between purpose-led and mission-led approaches, you can choose the one that best aligns with your company's values, goals, and industry.
CEO and founder of NU Creative, Sarah Kloosman says “we often realise during a strategy workshop with clients that a purpose isn’t what works for them, and ended up going down the mission-led route.
It’s only by answering a series of questions that ultimately answers why you exist that you can really know which way to go. It’s a case-by-case situation, but an important one nonetheless.”
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