Unleashing Your Product's Potential With A 'Social Media Launch'

GO! Network ‘Deep Dives’ are a chance for our community to drill down into specialist areas of their strategy with support from our Network members.

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About the Session:

A well-executed social media launch of your product can cause interest - and sales - to skyrocket like little else. However, the prospect of your first major launch can be daunting.

In this fireside chat with GO! Network members KOMI group and long-term client through GO!, Swan Products, B2C marketing leaders will get the chance to learn exactly what goes into a 'social media launch', the outcomes, and first-hand experiences of a retail brand's transition into the social space.

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On the agenda:

• The background of KOMI group and their work with Swan Products

• An introduction to the current 'state' of social media for retail, FMCG, and consumer brands

• Real life examples of social media launches, challenges, and key learnings

• Answering your questions about social launches of your product, and how to make it work for you

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Speakers:

• Andrew Trotman, CEO at KOMI Group

• David Foulstone, Marketing Director at Swan Products

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Please note: This 1-hour workshop is free to attend, but space is limited- if you'd like to join, please submit your registration below, and the team will confirm shortly!