As recent debates on the relevancy of traditional PR continue, are marketers missing the point?
Whether you’re currently considering activating a new PR strategy, or you’re reassessing an existing one, our PR experts will share the latest trends, challenges, and tactics that you need to know for a modernised PR strategy that builds your brand.
Key points on the agenda:
- Changing trends – ‘Traditional’ vs. ‘Digital’ PR
- Getting started - framing ROI and performance metrics, goals and wider strategy
- Building your strategy - what to consider when investing in either traditional or digital PR and identifying channels that work with your resource
- Measuring success - Integrating traditional and digital PR channels into your wider strategy, optimising your efforts, and when to take the next step
We'll be joined by PR experts from our network:
Lora Thornton, Head of PR, Flaunt Digital
Sophia Stewart, Associate Director, Brazen PR
Victoria Tidmarsh, Head of Digital PR, Hatch PR
Moderated by Charlotte Boerescu-Kelly, Head of Marketing, GO!
This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.