In this workshop, we'll share updated insights on the latest trends, challenges and opportunities in both 'traditional' and 'digital' PR - and how to leverage them to build an effective, integrated PR campaign.

As recent debates on the relevancy of traditional PR continue, are marketers missing the point?

Whether you’re currently considering activating a new PR strategy, or you’re reassessing an existing one, our PR experts will share the latest trends, challenges, and tactics that you need to know for a modernised PR strategy that builds your brand.

 

Key points on the agenda:

  • Changing trends – ‘Traditional’ vs. ‘Digital’ PR
  • Getting started - framing ROI and performance metrics, goals and wider strategy
  • Building your strategy - what to consider when investing in either traditional or digital PR and identifying channels that work with your resource
  • Measuring success - Integrating traditional and digital PR channels into your wider strategy, optimising your efforts, and when to take the next step

 

Our Experts

We'll be joined by PR  experts from our network:

Lora Thornton, Head of PR, Flaunt Digital

Sophia Stewart, Associate Director, Brazen PR

Victoria Tidmarsh, Head of Digital PR, Hatch PR

Moderated by Charlotte Boerescu-Kelly, Head of Marketing, GO!

This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.

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