As brand voice plays an increasingly vital role in attracting audiences, with 34% of consumers highlighting a business' 'distinct personality' as a key stand out feature - are you making the most out of your TOV?
In this virtual session for marketing leaders, our experts discuss some of the practical challenges of implementing a specific brand voice, and what in-house teams need to consider before making any kind of shift, including how to frame your current brand TOV and the avenues you could explore to add real business value.
On the agenda:
- Why does your brand TOV matter? – The changing nature of brand-audience relationships, and the ways your brand voice can impact your business
- Assessing your approach – How to frame and evaluate the strength of your existing brand voice across different channels and audiences
- Finding your voice - Practical considerations for strengthening your TOV, advice for internal roll-outs, and common pitfalls
- Continuous improvement – Investing in maintaining your brand voice, measuring success, and next steps to take your brand voice to the next level
Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.