The Last Mile - Investing in Journeys that Convert Customers

With so much emphasis placed on lead generation and the point of sale, key points of conversion - from MQL to opportunity, and from customer to returning advocate - can often get lost in the mix.

So, how do you create journeys that keep your customers and clients engaged with your brand?

In this session, our digital, communication, and customer journey experts will share everything you need to start optimising these key stages of your customer journey.

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We'll be covering:

• The changing trends in marketing and sales conversion strategies‍
• The most common mistakes that cause you to miss out in the last mile of your customer journey across your communications and user experience
• Best-practise strategies for maximising your engaged audience, including customer communication, user journey mapping, re-engagement and more
• When and where to invest to get better results for your efforts

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Our Speakers

This session will be led by our panel of conversion and CX specialists:

Mark Leach, Managing Director, Manchester, Brainlabs

Naeem Alvi-Assinder, Founder, Notepad

Osh Rice, Managing Director, Daydot

Sara Parrish, Lead CX Consultant, krow group

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Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.

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