DRIVE Series
80% of executives believe they deliver an exceptional customer experience – so why do only 8% of customers agree?
From UX to data management to customer journeys to branding, the business areas that impact your customer growth and retention are increasingly complex.
In this workshop for cross-business leaders seeking to positively impact their customer engagement and retention, our customer branding, engagement and experience experts will share how to get started with a comprehensive customer strategy that matches your business priorities, objectives and capacity.
Key points on the agenda:
- Getting started - assessing your customer experience strategy, resource and goals
- Building your strategy - prioritising your efforts across the many options for improving your customer's experience
- Implementation - executing an improved customer strategy, gaining buy-in and when to bring in external support
- Measuring success - how to maintain, evaluate and continue to optimise your customer experience, engagement, and growth
Our Experts
We'll be joined by Customer communications, experience, and strategy experts from our network:
Armin Talic, Commercial Director, KOMODO
Mike Cooper, Head of Customer Experience, Trinity McQueen
Neil Taylor, Founder, Schwa*
Richard Trigg, Product Experience Partner, Tangent
Moderated by Charlotte Boerescu-Kelly, Head of Marketing, GO!
Save your Space
This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.