In an era of ‘cynical’ audiences, how do you tell a brand story that resonates? In this workshop for marketing leaders, our experts share how to build an authentic brand strategy that connects with your audience, but also stays true to your values.

With 71% of customers recommending a brand based on their emotional connection to it - are you adopting a more 'emotive' approach to your marketing activity?

In this virtual session, our experts discuss the ever-more competitive nature of brand-audience relationships, the challenges of taking a more ‘emotiveapproach to your creative/brand strategy, along with the practical opportunities for in-house leaders to drive behavioural marketing in 2024.

On the agenda:

  • Getting started – How to assess your brand’s resonance and engagement with your audiences, and the building blocks of behavioural marketing
  • ‘Emotional’ marketing – What to consider when investing in emotional or behavioural marketing, and the common mistakes in-house leaders can encounter
  • Defining your strategy – Practical guidance for nurturing your audience through direct engagement, advocacy, branding, and creative activation
  • Next steps – Measuring the impact of your refreshed strategy, next steps, and final advice

Our speakers:

Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.


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