Marketing is full of data – why not put it to use? In this strategy session for marketing leaders, we’ll share how to leverage your existing performance data and analytics to drive valuable insights for your team, and wider business alike.
Understanding and applying your marketing analytics can help determine your wider business goals, dictate your strategy focus, and demonstrate your channel ROI – but with such an overwhelming amount of data available, how do you begin deriving 'value-adding' insights?
In this session for marketing leaders, our panel of experts discuss how various sources of data and analytics can be used to inform a more sophisticated channel strategy, wider audience behaviours, and customer insights that add value to the wider business.
On the agenda:
• Getting started – Challenges facing marketers in 2023 when it comes to demonstrating ROI and ‘making the most’ of existing resource
• Framing your data – How – and where – to find the data that matters to your business
• Translating your insights – Practical guidance for pulling key insights from your existing data and analytics – from sourcing to sharing
• Smarter, not harder – Creating sustainable, ‘always-on’ processes for data-driven insights within your business
Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.