ROI 101 - Driving Buy-In for your Strategy with Cross-Team Collaboration

Your marketing strategy reaches every area of your business - so how do you bring the business along with you?

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Getting your business invested in your marketing strategy is one of the most common challenges facing senior marketers. From board approval for investing in a new area to engaging teams in new processes, positioning marketing as a priority requires powerful engagement, communication and transparency unlike many other functions.

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In this cross-industry conversation, our panel of senior marketing leaders will share their tips, processes, and strategies for building excitement and buy-in for your efforts throughout your organisation.

Key points on the agenda:

• Getting started – framing your requirements, culture, and capacity

• Building the buy-in – common pitfalls, opportunities and processes for keeping your business engaged in your efforts

• ROI 101 – sharing successes, reporting, and gaining investment for your projects

• Mutual success – ensuring continued success and collaboration throughout your business

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Our Experts

Speaking on this session will be:

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Amber Skinner-Jozefson MBA, CXO, e.pop and Advisor, Piper HQ

Emma Sutton, Head of Digital - Faculty of Engineering and Physical Sciences, The University of Manchester

Kirstie Leadley, Head of UK Marketing and Group Digital, ZEDRA Group

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This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.

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